Digital Advertising Market Size, Share, Growth & Industry Analysis, By Format (Display Ads, Search Ads, Social Media Ads, Video Ads, Email Marketing, Native Advertising, Audio Ads), By Platform (Mobile, Desktop, Tablets, Connected TVs), By Industry Vertical (Retail & E-commerce, BFSI, Healthcare, Media & Entertainment, Automotive, Education, Travel & Hospitality, Others), By End-User (SMEs, Large Enterprises), and Regional Analysis, 2024-2031

1 INTRODUCTION OF THE GLOBAL DIGITAL ADVERTISING MARKET
1.1 Market Definition
1.2 Market Segmentation
1.3 Research Timelines
1.4 Limitations
1.5 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY
3.1 Data Collection
3.1.1 Secondary Sources
3.1.2 Primary Sources
3.1.3 Research Flow
3.2 Subject Matter Expert Advice
3.3 Quality Check
3.4 Final Review
3.5 Bottom-Up Approach
3.6 Top-down Approach

4 GLOBAL DIGITAL ADVERTISING MARKET OUTLOOK
4.1 Market Evolution
4.2 Overview
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.3.4 Challenges
4.4 Pricing Analysis
4.5 Porter’s Five Forces Analysis
4.6 Value Chain Analysis
4.7 Macroeconomic Analysis

5 IMPACT OF RUSSIA-UKRAINE WAR

6 GLOBAL DIGITAL ADVERTISING MARKET, BY FORMAT
6.1 Overview
6.2 Display Ads
6.3 Search Ads
6.4 Social Media Ads
6.5 Video Ads
6.6 Email Marketing
6.7 Native Advertising
6.8 Audio Ads

7 GLOBAL DIGITAL ADVERTISING MARKET, BY PLATFORM
7.1 Overview
7.2 Mobile
7.3 Desktop
7.4 Tablets
7.5 Connected TVs

8 GLOBAL DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL
8.1 Overview
8.2 Retail & E-commerce
8.3 BFSI
8.4 Healthcare
8.5 Media & Entertainment
8.6 Automotive
8.7 Education
8.8 Travel & Hospitality
8.9 Others

9 GLOBAL DIGITAL ADVERTISING MARKET, BY END-USER
9.1 Overview
9.2 SMEs
9.3 Large Enterprises

10 GLOBAL DIGITAL ADVERTISING MARKET, BY GEOGRAPHY
10.1 Overview

11 NORTH AMERICA
11.1 U.S.
11.2 Canada
11.3 Mexico

12 EUROPE
12.1 Germany
12.2 UK
12.3 France
12.4 Italy
12.5 Spain
12.6 Russia
12.7 Rest of Europe

13 ASIA-PACIFIC
13.1 China
13.2 Japan
13.3 India
13.4 South Korea
13.5 Rest of Asia-Pacific

14 MIDDLE EAST & AFRICA
14.1 GCC
14.2 South Africa
14.3 North Africa
14.4 Rest of Middle East & Africa

15 LATIN AMERICA
15.1 Brazil
15.2 Argentina
15.3 Rest of South America

16 GLOBAL DIGITAL ADVERTISING MARKET COMPETITIVE LANDSCAPE
16.1 Overview
16.2 Key Developments
16.3 Key Strategic Developments
16.4 Company Market Ranking
16.5 Regional Footprint
16.6 Industry Footprint

17 COMPANY PROFILES
17.1 Google LLC
17.1.1 Key Facts
17.1.2 Financial Overview
17.1.3 Product Benchmarking
17.1.4 Recent Developments
17.1.5 Winning Imperatives
17.1.6 Current Focus & Strategies
17.1.7 Threat from competition
17.1.8 SWOT Analysis
17.2 Meta Platforms, Inc.
17.2.1 Key Facts
17.2.2 Financial Overview
17.2.3 Product Benchmarking
17.2.4 Recent Developments
17.2.5 Winning Imperatives
17.2.6 Current Focus & Strategies
17.2.7 Threat from competition
17.2.8 SWOT Analysis
17.3 Amazon.com, Inc
17.3.1 Key Facts
17.3.2 Financial Overview
17.3.3 Product Benchmarking
17.3.4 Recent Developments
17.3.5 Winning Imperatives
17.3.6 Current Focus & Strategies
17.3.7 Threat from competition
17.3.8 SWOT Analysis
17.4 Microsoft Corporation
17.4.1 Key Facts
17.4.2 Financial Overview
17.4.3 Product Benchmarking
17.4.4 Recent Developments
17.4.5 Winning Imperatives
17.4.6 Current Focus & Strategies
17.4.7 Threat from competition
17.4.8 SWOT Analysis
17.5 TikTok (ByteDance Ltd.)
17.5.1 Key Facts
17.5.2 Financial Overview
17.5.3 Product Benchmarking
17.5.4 Recent Developments
17.5.5 Winning Imperatives
17.5.6 Current Focus & Strategies
17.5.7 Threat from competition
17.5.8 SWOT Analysis
17.6 Twitter Inc. (X)
17.6.1 Key Facts
17.6.2 Financial Overview
17.6.3 Product Benchmarking
17.6.4 Recent Developments
17.7 Snap Inc.
17.7.1 Key Facts
17.7.2 Financial Overview
17.7.3 Product Benchmarking
17.7.4 Recent Developments
17.8 The Trade Desk
17.8.1 Key Facts
17.8.2 Financial Overview
17.8.3 Product Benchmarking
17.8.4 Recent Developments
17.9 Adobe Inc.
17.9.1 Key Facts
17.9.2 Financial Overview
17.9.3 Product Benchmarking
17.9.4 Recent Developments
17.10 Verizon Media/Yahoo Advertising
17.10.1 Key Facts
17.10.2 Financial Overview
17.10.3 Product Benchmarking
17.10.4 Recent Developments

LIST OF TABLES

TABLE 1 Global Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 2 Global Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 3 Global Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 4 Global Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 6 Global Digital Advertising Market Revenue, By Geography, 2019 – 2027 (USD Million)
TABLE 7 North America Digital Advertising Market Revenue, By Country, 2019 – 2027 (USD Million)
TABLE 8 North America Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 9 North America Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 10 North America Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 11 North America Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 12 US Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 13 US Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 14 US Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 15 US Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 16 Canada Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 17 Canada Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 18 Canada Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 19 Canada Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 20 Mexico Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 21 Mexico Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 22 Mexico Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 23 Mexico Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 24 Europe Digital Advertising Market Revenue, By Country, 2019 – 2027 (USD Million)
TABLE 25 Europe Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 26 Europe Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 27 Europe Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 28 Europe Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 29 Germany Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 30 Germany Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 31 Germany Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 32 Germany Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 33 France Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 34 France Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 35 France Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 36 France Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 37 UK Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 38 UK Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 39 UK Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 40 UK Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 41 Spain Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 42 Spain Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 43 Spain Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 44 Spain Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 45 Italy Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 46 Italy Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 47 Italy Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 48 Italy Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 49 Russia Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 50 Russia Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 51 Russia Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 52 Russia Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 53 Rest of Europe Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 54 Rest of Europe Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 55 Rest of Europe Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 56 Rest of Europe Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 57 Asia-Pacific Digital Advertising Market Revenue, By Country, 2019 – 2027 (USD Million)
TABLE 58 Asia-Pacific Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 59 Asia-Pacific Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 60 Asia-Pacific Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 61 Asia-Pacific Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 62 China Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 63 China Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 64 China Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 65 China Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 66 Japan Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 67 Japan Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 68 Japan Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 89 Japan Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 90 India Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 91 India Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 92 India Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 93 India Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 94 South Korea Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 95 South Korea Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 96 South Korea Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 97 South Korea Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 98 Rest of Asia-Pacific Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 99 Rest of Asia-Pacific Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 100 Rest of Asia-Pacific Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 101 Rest of Asia-Pacific Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 102 Middle East and Africa Digital Advertising Market Revenue, By Country, 2019 – 2027 (USD Million)
TABLE 103 Middle East and Africa Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 104 Middle East and Africa Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 105 Middle East and Africa Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 106 Middle East and Africa Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 107 GCC Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 108 GCC Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 109 GCC Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 110 GCC Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 111 North Africa Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 112 North Africa Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 113 North Africa Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 114 North Africa Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 115 South Africa Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 116 South Africa Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 117 South Africa Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 118 South Africa Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 119 Rest of Middle East & Africa Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 120 Rest of Middle East & Africa Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 121 Rest of Middle East & Africa Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 122 Rest of Middle East & Africa Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 123 Rest of Middle East & Africa Digital Advertising Market Revenue, By Vertical, 2019 – 2027 (USD Million)
TABLE 124 Latin America Digital Advertising Market Revenue, By Country, 2019 – 2027 (USD Million)
TABLE 125 Latin America Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 126 Latin America Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 127 Latin America Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 128 Latin America Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 129 Brazil Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 130 Brazil Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 131 Brazil Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 132 Brazil Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 133 Argentina Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 134 Argentina Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 135 Argentina Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 136 Argentina Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 137 Rest of Latin America Digital Advertising Market Revenue, By Product Type, 2019 – 2027 (USD Million)
TABLE 138 Rest of Latin America Digital Advertising Market Revenue, By Application, 2019 – 2027 (USD Million)
TABLE 139 Rest of Latin America Digital Advertising Market Revenue, By Form, 2019 – 2027 (USD Million)
TABLE 140 Rest of Latin America Digital Advertising Market Revenue, By End-User, 2019 – 2027 (USD Million)
TABLE 141 Company Market Ranking
TABLE 142 Regional Footprint
TABLE 143 Product Benchmarking
TABLE 144 Recent Developments
TABLE 145 Winning Imperatives

LIST OF FIGURES

FIG. 1 Market Segmentation
FIG. 2 Research Timeline
FIG. 3 Global Digital Advertising Market 2019-2027 (USD Million)
FIG. 4 Global Digital Advertising Market Geographical Analysis (CAGR %)
FIG. 5 Global Hybrid Cloud Absolute Market Opportunity (USD Million)
FIG. 6 Global Digital Advertising Market Attractiveness (USD Million)
FIG. 7 Global Digital Advertising Market, By Product Type, 2019-2027 (USD Million)
FIG. 8 Global Digital Advertising Market, By Application, 2019-2027 (USD Million)
FIG. 9 Global Digital Advertising Market, By Form, 2019-2027 (USD Million)
FIG. 10 Global Digital Advertising Market, By End-User, 2019-2027 (USD Million)
FIG. 11 Research Methodology
FIG. 12 Research Process
FIG. 13 Bottom-Up Approach
FIG. 14 Top-Bottom Approach
FIG. 15 Market Dynamics Overview
FIG. 16 Porter's Five Forces Analysis
FIG. 17 Value Chain Analysis
FIG. 18 Macroeconomic Analysis
FIG. 19 Global Digital Advertising Market Revenue Share, By Product Type, 2019 and 2027 (%)
FIG. 20 Global Digital Advertising Market Revenue Share, By Application, 2019 and 2027 (%)
FIG. 21 Global Digital Advertising Market Revenue Share, By Form, 2019 and 2027 (%)
FIG. 22 Global Digital Advertising Market Revenue Share, By End-User, 2019 and 2027 (%)
FIG. 23 Global Digital Advertising Market Revenue Share, By Geographic Regions, 2019 and 2027 (%)
FIG. 24 Market Size and Projections, 2019 - 2027 (USD Million)
FIG. 25 North America Digital Advertising Market Overview Share, By Countries, 2019 – 2027 (%)
FIG. 26 Market Size and Projections, 2019 - 2027 (USD Million)
FIG. 27 Europe Digital Advertising Market Overview Share, By Countries, 2019 – 2027 (%)
FIG. 28 Market Size and Projections, 2019 - 2027 (USD Million)
FIG. 29 Asia-Pacific Digital Advertising Market Overview Share, By Countries, 2019 – 2027 (%)
FIG. 30 Market Size and Projections, 2019 - 2027 (USD Million)
FIG. 31 Middle East & Africa Digital Advertising Market Overview Share, By Countries, 2019 – 2027 (%)
FIG. 32 Market Size and Projections, 2019 - 2027 (USD Million)
FIG. 33 Latin America Digital Advertising Market Overview Share, By Countries, 2019 – 2027 (%)
FIG. 34 Key Strategic Development
FIG. 35 Key Facts
FIG. 36 Financial Overview
FIG. 37 SWOT Analysis