Lingerie Market By Type (Brassiere, Shapewears, Briefs, and Others), By Price Range (Low, Medium, High), Material (Cotton, Satin and Synthetic Silk, Woolen, Polyester, Velvet, Others), Distribution Channel (Offline and Online), and Region - Market Share, Trend Analysis, Competitive Intelligence, Historical Data, and Forecast 2023 - 2032

Market Perspective

The global Lingerie Market size was worth around USD 82 billion in 2022 and is predicted to grow to around USD 131 billion by 2032, with a CAGR of 4.8% between 2023 and 2032.

The lingerie market growth is expected to be driven by increasing demand among women for lingerie that enhances their appearance. Moreover, a rise in the number of women participating in fitness activities such as marathons, gyms, and other sports is also expected to increase demand for products like sports bras.

The millennial population's increasing awareness of lingerie fit and the availability of a wider range of products, including sports, bridal, and casual wear, is driving the lingerie market share. Sales of premium lingerie have also increased as women's purchasing power has grown. In addition, the growing health awareness and preference for exercise have boosted sales of sports bras.

While fluctuations in raw material prices may negatively affect market growth in the years to come. In line with this, many lingerie manufacturers are turning to online channels to offer simple payment options, direct delivery to customers' doors, discounts, and product sales, which will help to mitigate these challenges. Moreover, established fashion brands and retailers are facing increased competition from new entrants around the world. However, the educational awareness and economic growth of women in developing economies are highlighting the significant participation of women in business sectors, providing ample opportunities for lingerie manufacturers and SMEs to sell directly to global customers.

Key Insights

• Based on the type, the brassiere segment held the largest market share
• Based on price range, the medium segment dominated the market
• Based on material, the cotton segment is expected to register the largest share
• Based on distribution channel, the online segment is expected to dominate over the forecast period
• On the basis of region, Europe accounted largest market share

Growing Influence of Endorsements and Aggressive Marketing is Augmenting the Market Growth

The lingerie market is witnessing significant growth due to the shift from undergarments being seen as essential to fashion accessories that accentuate a toned body. The expansion of the market is also facilitated by the increasing supply of a wide range of products with different designs for different uses, including sports, wedding, and casual wear. Market leaders are diversifying their product offerings by developing new brands and making mergers and acquisitions with other companies. The proliferation of aggressive marketing and promotional activities across multiple social media platforms is significantly contributing to market growth.

Proliferation in Product Differentiation and Growing Consumer Demand for a Wide Range of Lingerie

The growing availability of seamless bra panties and premium branded underwear is fueling the lingerie market growth. The emergence of sustainable product varieties is an important growth factor, and several brands and leading companies are adopting eco-friendly production processes and eco-friendly laundry made from biodegradable materials. The easy availability of products through growing online platforms, attractive discounts, and affordable price points offered by leading brands, as well as urbanization and increasing purchasing power of consumers, create a positive outlook for the market. Companies are adopting new product development strategies to attract consumers, which is driving the growth of the market globally.

Increased Prices of Raw Materials Restrict the Market Growth

The rising cost of raw materials, especially for underwear manufacturing companies. As it requires higher temperatures and water shortages, which are likely to affect cotton growing capacity in many regions of the world. The long-term business expects this to affect cotton production and price. In certain countries, disruptions to commodity production can be caused by extreme weather events, social instability, and climate change, which can cause overall production issues which increase the overall cost of the lingerie. The market is driven by the growing trend of producing underwear from elastic fabrics as vendors are focusing on offering comparable stylish and multifunctional underwear.

Rising Consumer Preferences for Fashionable Apparel Products with the Influence of Social Media Provides Lucrative Opportunities for the Market

The growing influence of social media is accelerating changes in consumer preferences for clothing, including underwear. Most marketing players display and sell their products on online platforms to increase their customer base. Branded clothing companies have also focused on bringing innovative underwear to the market in line with changing fashion trends and consumer demands. These factors have a positive impact on the lingerie market.

Manufacturers use social media to promote their brands and connect with consumers by offering expert advice and deals. Social media plays a key role in driving the demand for underwear, especially among the youth who use it for information. Thus, blogs promoting underwear on social media platforms have a significant impact on market growth.

Recent Developments

In August 2022: Victoria's Secret launched the inclusive and fashionable lingerie brand Elom as the newest brand partner on its curated digital platform, VSandCo-Lab. Victoria's Secret's continued commitment to championing all women on their journey continues to push the boundaries of plus-size accessibility, and they are committed to bringing fashionable underwear within reach of all women.

In June 2021: Triumph International India Private Limited entered into a partnership with Ace Turtle to strengthen its Omni-channel presence in India. The partnership improves business efficiency and accelerates business growth in various channels.

Segmentation Based on Type: Brassiere Leading the Market

The lingerie market is segmented based on types into brassiere, shapewear, briefs, and others. Among these, the brassiere segment holds the largest market share due to its ability to improve posture and prevent back problems, backaches, and general wear and tear. With the availability of fabrics and continuous technological advancements, designers have been able to create innovative products while maintaining their market position. In addition, seamless, patterned, and perfectly fitting bras are now easily accessible in different sizes, further propelling the growth of this segment.

Segmentation Based on Distribution Channel: Increasing Popularity of Online Stores

The global lingerie market is segmented based on distribution channels offline and online. The online segment is expected to witness significant growth during the forecast period due to the increasing popularity of branded and exclusive products. The availability of all types of lingerie through online stores or individual websites offers more options to customers, and this is another factor expected to drive revenue growth in this segment. With ease of access and convenience, online channels are expected to emerge as the preferred choice for customers in the coming years.

Europe is Dominating the lingerie market owing to the Wide Availability of Lingerie Designers and Popular Lingerie Brands

The European region holds the dominant position in the lingerie market due to the availability of a wide range of lingerie designers and popular lingerie brands. Moreover, the region is witnessing an increasing number of fashion-related tech start-ups and developments in technologies that provide a better bra shopping experience. These start-ups use cutting-edge technology to create custom 3D-printed removable pads that can be worn with bras, providing a more personalized fit for customers.

The overall intimate apparel business in the region is also undergoing major technological changes, with the availability of new measurement and design techniques, as well as innovative materials and production methods, which are changing the choice, quality, and use of women's underwear. Companies across the region are emphasizing on the design and quality of lingerie, expanding the availability of bras in all shapes and sizes to meet the diverse needs of their customers.

In addition, the presence of various major market players in the region and the high demand for luxury branded underwear and high-quality products are also driving the market growth during the forecast period. These manufacturers constantly focus on providing high-quality products with different designs and shapes to satisfy the needs of many different people, contributing to the overall growth of the European lingerie market.

Asia Pacific is Expected to Grow Fastest Due to Strong Influence of Western Lifestyle among Consumers

The Asia-Pacific region is a key player in the lingerie market, accounting for the largest market share. The increasing number of end-users in the region is the primary driving factor behind the regional growth. This growth is also propelled by rapidly changing consumer preferences for fashionable and trendy clothing products, rising disposable income, and the emergence of the e-commerce industry. Furthermore, increased awareness of the importance of well-fitted lingerie, changes in the lifestyles of working millennials, and a desire to maintain a well-groomed appearance are key factors driving product demand.

To keep up with the changing preferences of consumers, the market is witnessing an increase in limited edition lingerie and a higher preference for premium quality lingerie. This, combined with the wide range of availability of these products through online platforms, is driving the market growth. As a result, market players are constantly expanding their product portfolios and focusing on providing high-quality products that cater to the needs of diverse customers.

Competitive Landscape

• Aimer
• Fashion Nova, LLC
• H & M Hennes & Mauritz AB
• HANESBRANDS INC.
• Lefty Production Co.
• Marks and Spencer plc
• PVH Corp.
• Triumph Intertrade AG
• Victoria's Secret
• WACOAL HOLDINGS CORP.

The global lingerie market is segmented as follows:

By Type

• Brassiere
• Shapewears
• Briefs
• Others

By Price Range

• Low
• Medium
• High

By Material

• Cotton
• Satin/Synthetic Silk
• Woolen
• Polyester
• Velvet
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Ikey factors driving product demand are the changes in lifestyles of working millennials, increasing income to invest in the best available products and an obsession with maintaining a well-groomed structure
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America