Hair Care Market by Products (Hair Colorants, Shampoo, Conditioner, Hair Oil, and Others), Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online Stores, and Others), and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023 - 2032
Market Perspective
The global Hair Care Market size was worth around USD 78.62 billion in 2022 and is estimated to generate a revenue of USD 134.74 billion by 2032 at a CAGR of 5.53% between 2023 and 2032.
The hair care market has seen significant growth in recent years, driven by the availability of new, potent, and safer hair care products and rising consumer concerns about hair-related issues such as dandruff, dry and itchy scalp, hair loss, and dull hair. In the United States, 30 million women experience hereditary hair loss, and they are spending more money on hair and scalp care products than ever before, according to a study by the American Academy of Dermatology.
Factors contributing to the hair care market share include the rise in spending on personal care and beauty products, the increasing demand for cosmetology services for hair care, and the growth of e-commerce in developing nations. Moreover, the hair care industry is expected to witness a high demand for natural and organic hair care products.
Consumers are increasingly concerned about the sustainability and safety of the products they use, and they are willing to pay more for products that meet their expectations. This trend towards natural and organic products presents a significant opportunity for the hair care market to expand further.
Key Insights
- Based on products, the shampoo segment held the largest market share
- Based on distribution channel, the supermarket/hypermarket segment generated the highest revenue
- On the basis of region, Asia Pacific to continue holding the largest market share
Growing Consumers’ Spending On Maintaining Hair Health and Prevent Hair Loss to Propel Market Growth
The market for hair and scalp care products is witnessing a significant uptick in consumer spending as more people seek to maintain healthy hair and prevent hair loss. In the United States alone, over 30 million women suffer from hereditary hair loss, and this has driven a surge in demand for a wide range of hair and scalp care products.
One of the main concerns that consumers have when it comes to their hair and scalp is the presence of dandruff, dryness, hair loss, dullness, and itchy skin. To address these concerns, consumers are increasingly turning to nourishing hair products such as masks. This growing trend is being fueled by a rising awareness of the negative impacts of pollution, excessive use of hair straighteners and curlers, and greater exposure to ultraviolet sun rays, as well as frequent use of shampoos with harsh chemicals.
Hair masks, in particular, have seen a significant surge in demand as consumers look for remedies to repair damaged and curly hair. This trend is expected to continue driving market expansion in the coming years. As a result, manufacturers are responding by developing innovative and effective hair and scalp care products that meet the evolving needs of consumers.
Increasing Prevalence of Hair Fall Problems to Drive Market Growth
Hair care is poised for growth due to the expanding populations and economies in developing nations such as China and India. However, this growth is threatened by the proliferation of imitation and counterfeit hair care products. Despite this challenge, the market has shown remarkable growth in recent years, with the conditioner market increasing by 22%, the use of shampoos rising by 87%, and the hair oils market growing by 70% from 2019 to 2020, as per a press release from Cosmetic Design.
In addition to this, male hair problems such as hair graying, acne, and hair loss are becoming increasingly common, leading to a surge in demand for hair care products. According to data released by the Journal of Clinical and Diagnostic Research in October 2018, 60.3% of men between the ages of 18 and 50 experience hair loss, while 17.1% experience dandruff problems. Furthermore, the U.N. Directorate of Economic and Social Affairs has reported that older people are more likely to experience hair issues, further driving demand for hair care products.
To overcome the challenge posed by imitation and phony hair care products, the industry must focus on developing innovative products and increasing awareness of the risks associated with counterfeit products. Additionally, leveraging technological advancements such as blockchain and artificial intelligence can help to track and authenticate hair care products, ensuring that customers are receiving genuine products.
Recent Developments
January 2021: St. Botanica debuted the "Go Range" of shampoos and conditioners for all hair types, including the GO Purple Shampoo, GO Curls Shampoo, and GO Anti-Dandruff Shampoo.
July 2021: Johnson & Johnson company launched its new skin and hair brand VIVVI & BLOOM, specifically designed for babies and toddlers of all ages.
Segmentation Analysis
Based on products, the market is categorized into hair colorants, shampoos, conditioners, hair oil, and others. Among these, the shampoo segment dominates the market due to the presence of a wide range of hair enrichment ingredients, such as botanical extracts, vitamins, oils, and minerals that promote hair growth from the scalp follicles.
Furthermore, the market is segmented based on distribution channels, including supermarkets/hypermarkets, specialty stores, online stores, and others.
The supermarket/hypermarket channel currently leads the market due to its vast variety of products available under one roof. This eliminates the need to browse through multiple shops and allows customers to view the product before purchasing, which reduces the likelihood of buying fake products.
To capture customers' attention and offer them a range of options before purchasing, hypermarkets and supermarkets have been focused on providing various categories of products, such as synthetic, chemical-free, and natural goods. This approach has allowed customers to choose products that suit their specific needs and preferences.
Asia-Pacific is Dominating the Market Share Due to the High Concentration of Millennials
The Asia-Pacific is dominating the hair care market primarily due to the high concentration of millennials, growing migration to urban areas, and increasing participation of women in the workforce. As a result, traditional hair care products have seen significant market development, especially in China, which currently holds the largest market share in the Asia-Pacific region.
Europe is the Fastest Growing Market Due to Growing Demand for Haircare Products
Europe is experiencing significant growth in the hair care market due to a large population that spends heavily on hair care products and an increasing demand for hair care products. For example, the sale of hair conditioners in the UK alone increased from USD 334.0 million in March 2018 to around USD 341.59 million in March 2019. Furthermore, the booming expansion of the hair and beauty salon industry in Europe is expected to have a significant impact on the rising demand for hair care products. As per European statistics, there are 1.7 million people in Europe who are at least 15 years old and qualified to work as beauticians and hairdressers.
Competitive Landscape
- Shiseido Company, Limited
- Johnson & Johnson Private Limited
- UNILEVER
- Amway
- Procter and Gamble
- L’ORÉAL USA
- BEIERSDORF AG
- AMOREPACIFIC US, INC.
- Estée Lauder Companies
The global hair care market is segmented as follows:
Products
- Hair Colorants
- Shampoo
- Conditioner
- Hair Oil
- Others
By Distribution Channel
- Supermarket/Hypermarket
- Specialty Stores
- Online Stores
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Reunion
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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Hair Care Market by Products
- March-2023
- 148
- Global
- retail
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