Global Kids Educational Games Market Size By Game Mode (Online Games, Offline Games) Application (Quality-Oriented Education, Examination-Oriented Education) Product (Subject-Specific Games, Language Learning Games, Others) Game Type (Strategy Games, Math Games, Puzzle Games, Word Games, Others) and Region - Market Share, Trend Analysis, Competitive Intelligence, Historical Data, and Forecast 2023 - 2030

Market Perspective

Global Kids Educational Games Market was worth around USD 4.18 billion in 2022 and is anticipated to grow to around USD 20.58 billion by 2030, depicting a CAGR of around 22.59% between 2023 and 2030.

The global market for kids educational games is witnessing robust growth, fueled by the increasing adoption of advanced learning techniques and the growing popularity of e-learning methodologies. These educational games, targeted at children aged six to twelve, serve as a valuable tool for developing foundational skills crucial for academic success. With a diverse range of subjects covered, including science, mathematics, arts, language, music, and history, these games offer an engaging and interactive learning experience. The incorporation of Augmented Reality (AR) and Virtual Reality (VR) technologies in educational games has significantly enhanced the immersive learning journey for kids, which is supplementing industry expansion. As parents and educators recognize the strategic advantages of gamified learning approaches, the demand for kids educational games is expected to exhibit strong growth.

Key Insights

• Based on game mode, the online games segment held the dominating position with a market value of USD 2.60 billion
• Based on application, the quality-oriented education segment held the largest market share of 23.76% in 2022
• Based on product, the subject-specific games segment is the fastest-growing segment with a projected CAGR of 24.71%
• Based on game type, the strategy games segment generated the highest revenue of USD 1.63 billion in 2022
• On the basis of region, Asia-Pacific accounted for the largest market share of 39.10% in 2022

Digital Learning Revolution Fostering the Market Growth

The global kids educational games market has been greatly influenced by the digital learning revolution. The rising accessibility of smartphones, tablets, and high-speed internet has led to a surge in demand for digital learning tools. These educational games offer an effective and interactive platform to teach diverse subjects, making learning enjoyable and engaging for children. Additionally, the COVID-19 pandemic in 2020 and the subsequent shift towards remote learning have accelerated the adoption of educational games as an alternative and complementary learning method, further driving market growth. With the combination of technological advancements and changing educational systems, the market for kids educational games is poised to witness substantial expansion in the upcoming years.

Health Concerns Associated with Excessive Screen Time to Restrain the Market Growth

Increasing health concerns associated with excessive screen time are restraining market growth. As children spend prolonged hours engrossed in online games, they face potential physical health issues such as poor posture, tendonitis, and localized pain. Furthermore, extended exposure to video screens can result in eye strain, headaches, physical fatigue, and elevated stress levels among young learners. These health-related challenges are raising alarms among parents and educators who are increasingly advocating for outdoor educational and physical activities to counterbalance the detrimental effects of excessive screen time. This shift towards promoting alternative learning methods that reduce screen time poses a notable challenge to the expansion of the kids educational games market.

Recent Development

January 2022: Schell Games announced "Lost Recipes," an immersive VR educational game, which allows players to explore diverse cooking techniques throughout history and cultures, promising new opportunities in the expanding educational games market.

January 2022: Everi Holdings Inc. announced its plans to acquire intellectual property and game development technology assets from Atlas Gaming Technologies Pty Ltd, fortifying their in-house game development capabilities. The move paves the way for Everi to explore international educational games markets, presenting potential growth prospects in the industry.

Segmentation Analysis

Based on game mode, the market is bifurcated into online games and offline games. The online games segment is set to depict the highest CAGR of 23.67%. The increasing accessibility of smartphones, high-speed internet, and digital platforms has boosted user engagement. Additionally, in 2022, pandemic-induced lockdowns led to a surge in online entertainment and gaming activities. The convenience of playing anytime and anywhere, along with the development of engaging and interactive game content, has attracted a larger audience, contributing significantly to the segment's growth.

Based on application, the kids educational games market is bifurcated into quality-oriented education and examination-oriented education. The quality-oriented education segment emerged as the dominant force in the market, reaching the highest valuation of USD 2.66 billion in 2022. Parents and educators increasingly prioritize premium educational experiences, focusing on personalized learning, advanced learning methodologies, and cutting-edge technologies. The commitment to providing high-quality content, interactive learning tools, and individualized attention has resonated well with kids, propelling its growth in the educational landscape.

Based on product, the market is segmented into subject-specific games, language-learning games, and others. The subject-specific games segment secured the largest market share of 53.37% in 2022. These games cater to specific academic subjects like mathematics, science, language, and arts, tailoring the learning experience to address individual needs effectively. The focused approach enhances kids subject proficiency and academic performance, attracting a wide user base among parents and educators. With the increasing recognition of subject-specific games' efficacy in boosting learning outcomes, the segment has garnered significant popularity and market dominance in the kids educational games industry.

Based on game type, the kids educational games market is segmented into strategy games, math games, puzzle games, word games, and others. The strategy games segment is witnessing remarkable growth and is projected to depict the highest CAGR of 25.48%. This growth is driven by the increasing popularity of games that challenge critical thinking, decision-making, and problem-solving skills. Strategy games offer engaging and immersive experiences, appealing to a wide range of players across various age groups. The combination of entertainment and mental stimulation has attracted a growing audience, positioning the strategy games segment as a major contributor to the overall expansion of the kids educational games market. 

Asia-Pacific Leads the Market with a Nnotable CAGR

Asia-Pacific has emerged as the fastest-growing region in the kids educational games market, estimted to progress at an impressive CAGR of 25.19% through the review period. The large population of the region, consisting of tech-savvy youth and the increasing penetration of smartphones and internet connectivity have fueled the demand for digital educational solutions. Moreover, there is a growing emphasis on academic excellence and supplementary learning opportunities, driving parents and educators to explore interactive and engaging educational games. Additionally, the cultural significance placed on education and the rising adoption of e-learning platforms further fuel the growth of the market in the Asia-Pacific region. These combined factors create a fertile ground for the thriving kids educational games market in this region.

Europe Emerges as the Second-Fastest Growing Region

Europe emerges as the second-fastest growing region in the kids educational games market. The region's strong focus on education and commitment to innovative learning approaches has fostered a receptive environment for educational games adoption. European countries boast advanced digital infrastructure and high internet penetration, enabling widespread access to educational content. Moreover, the rise of e-learning platforms and the increasing demand for supplementary learning tools are further driving market growth. The diverse linguistic and cultural landscape in Europe has also encouraged the development of localized educational games, catering to specific regional needs and preferences, thereby aiding market expansion.

Competitive Landscape

The global kids educational games market is fragmented with numerous prominent players in the market. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their business globally and enhance their competitive position. The key players in the market include-

• BreakAway Games
• Designing Digitally Inc.
• IBM Corporation
• Learning Nexus Ltd
• Nintendo.
• Quickbase.
• Turtlediary.com.
• EI DESIGN PVT. LTD.
• Cisco, Inc.
• CCS.

The global kids educational games market is segmented as follows:

By Game Mode

• Online Games
• Offline Games

By Application

• Quality-Oriented Education
• Examination-Oriented Education

By Product

• Subject-Specific Games
• Language Learning Games
• Others

By Game Type

• Strategy Games
• Math Games
• Puzzle Games
• Word Games
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • South Africa
  • North America
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America