E-Learning Market Size By Provider (Content, and Service), By Course (Primary and Secondary Education, Higher Education, Online Certification and Professional Course & Test Preparation), Technology (On-demand, Learning Management System (LMS), Mobile Learning, Rapid E-Learning, & Virtual Classroom), End-User (Academic, Corporate, Government, Industrial), and Region - Market Share, Trend Analysis, Competitive Intelligence, Historical Data, and Forecast 2023 -2032

Market Perspective

The global E-learning Market size was valued at USD 201.78 billion in 2022 and is estimated to reach around USD 748.35 billion by 2032 at a CAGR of nearly 14.2% between 2023 and 2032.

The e-learning business has grown exponentially in popularity over the last decade due to convenience, time efficiency, and flexibility. People all over the world are progressively shifting to e-learning solutions. This business has significantly capitalized on the world's adaptation to an always online mode. Over the years, the idea of e-learning has grown in popularity, with widespread adoption in academics and the corporate sphere for learning viability. The use of e-learning solutions in the education sector has allowed students all over the world to have access to educational material at any time.

Today, new cutting-edge digital tools or methods are being introduced in the education industry more frequently than ever and students around the globe are responding positively to these methodologies and quickly adopting them. Apart from this, the COVID-19 pandemic has completely changed the face and momentum of the e-learning market. As most of the organizations were compelled to push their employees to work from home employees started working from home, they started offering virtual instructor-led training (VILT), webinars, and e-learning programs to their employees giving a boost to the overall market growth.

In line with this, numerous e-learning platforms have entered the market to capture the market momentum and leverage the situation to their benefit. They started offering lucrative and trending business and career-oriented courses such as business analysis, data analytics, data science, and MBA through their e-learning platform.

Key Insights

• Based on the course, the primary and secondary education segments dominated the market in 2022
• Based on technology, the learning management system (LMS) segment is expected to largest market share during the forecasted period from 2023 to 2030
• Based on end-user, the BFSI segment led the market share in 2022
• Based on region, Asia Pacific accounted for the largest market share in 2022

Rising Government Initiatives Supporting Online Education is a Vital Trend

The growing number of government initiatives supporting online education is creating a positive impact on market growth. The Indian government introduced the PM eVIDYA scheme which is aimed to provide online or digital education for multimode education for students on May 30, 2020. The top 100 colleges in the nation then started providing students with online education with the investments approved for smart classrooms being Rs. 945 crores. Moreover, the rising access to e-learning platforms will increase due to the growing number of Internet users. For instance, in 2022, according to International Telecommunication Union (ITU) estimated approximately 5.3 billion of the population are using the Internet which is 66% of the world’s population.

Adoption of Advanced Learning Solutions to Propel the Market Growth

The market will continue to grow owing to the growing technical infrastructure and the increased investments from prominent organizations globally. Additionally, new types of training delivery are made possible by the growing use of video instructor-led training techniques and contemporary technical developments like augmented and virtual reality. Moreover, the adoption of online learning solutions and platforms has been implemented throughout educational institutions to determine the strength of advanced learning methodologies, thereby significantly adding to the growth of the e-learning market. Furthermore, the growing emphasis on childhood education and the increasing public-private financing for K-12 education will drive industry development during the forecast period. These are a few of the factors that are anticipated to offer profitable market expansion prospects.

Increasing Use of AI and ML Applications to Create New Opportunities

The adoption of AI and machine learning into e-learning platforms has led to significant benefits, such as the ability to create personalized content that drives market growth. Additionally, these technologies enable the rapid analysis of big data to identify patterns and trends, constantly enhancing learning experiences. Furthermore, they streamline the course development process, making it more agile and efficient without compromising quality. A prime example of this is the automatic translation and localization feature, which has expedited and improved eLearning development.

Recent Development

January 2023: D2L launched a suite of products that assists learners and educators by simplifying the learning experience, empowering users from the base level to the last, and bringing solutions together in one place.

December 2022: Instructure acquired LearnPlatform with a focus to assist in adding evidence-based EdTech application insight to the existing process and boosting learning processes for schools, universities, and shared partner providers.

Segmentation Analysis

On the basis of course, the market is segmented into primary and secondary education, higher education, online certification, and professional course & test preparation. The primary and secondary education segment is expected to dominate the market owing to the increased use of digital learning methods in primary schools, particularly in the aftermath of the COVID-19 scenario, and the significant presence of online K-12 education providers around the world.

By technology, the market is categorized into on-demand, learning management systems (LMS), mobile learning, rapid e-learning, and virtual classroom. Mobile learning holds the largest market share owing to the increased use of smartphones in the e-learning industry. Many application-based knowledge platforms are being developed, allowing smartphone users to gain real-time insights into any subject. Some educational institutions and colleges create their own mobile-based apps that enable students to log in to the student portal and access missed lectures. Skill Pill, Udemy, BoostHQ, and DesignJot are the most prominent players in this category.

Based on the end-user, the market is divided into academic, corporate, government, and industrial. The academic segment is expected to dominate the market owing to the rising adoption of online learning tools by schools to enhance their students’ engagement and learning experiences. Service providers are capitalizing by diversifying EdTech offerings. Furthermore, the widespread use of remote learning during the COVID-19 outbreak is anticipated to drive the global e-learning market forward. According to UNESCO, school closures due to the pandemic will impact more than 1.2 billion children in 186 countries in March 2020.

Regional Landscape

North America is the Dominating Region Owing to the Rising Number of Data Centres

North America dominates the global e-learning market due to its rapid adoption of technology, which has led to effective employee training and academic adoption. The corporate sector is actively involved in improving employee training programs, resulting in increased productivity. To monitor and analyze employee performance, larger organizations are increasingly incorporating software-based technologies.

However, some small businesses struggle to integrate these high-cost options into their operations. To address this, service providers offer LMS-hosted services to SMBs, enabling them to either run these solutions on their servers or use Software as a Service (SaaS) hosting. Additionally, regional content developers provide training modules with high levels of customization and engagement to meet the needs of individual businesses. These factors are driving the growth of the e-learning market in North America.

Asia Pacific is Expected to Grow at the Fastest CAGR

Asia Pacific market is expected to grow at the fastest rate owing to the rapid urbanization and expanding smartphone market are expected to affect the APAC e-learning market. The rising number of institutions and schools along with the rising population are the main determinants driving the market's region. Several regional universities are also working with overseas institutions to offer online courses in conjunction with them. To localize their products and produce better content to match the rising demand, corporations are also collaborating with local and regional players.

Additionally, government attempts to expand the internet infrastructure and integrate e-learning programs into the educational system are fostering industry expansion. The ongoing coronavirus infection (COVID-19) has caused governments in many different nations to implement e-learning programs to continue with the global education system. 

Competitive Landscape

• Adobe
• Anthology (Blackboard)
• Aptara Inc.
• Articulate Global, LLC
• Cisco, Inc.
• Citrix Systems, Inc.
• Cornerstone
• D2L Corporation
• FutureLearn
• Instructure, Inc.
• iSpring
• Microsoft
• Mitutoyo America Corporation
• NIIT Limited
• Oracle
• SAP SE

The global e-learning market is segmented as:

By Provider

• Content
• Service

By Course

• Primary and Secondary Education
• Higher Education
• Online Certification and Professional Course
• Test Preparation

By Technology

• On-demand
• Learning Management System (LMS)
• Mobile Learning
• Rapid E-Learning
• Virtual Classroom

By End-User

• Academic
• Corporate
• Government
• Industrial

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America