Pre-Workout Supplements Market By Type (Creatine-Free and Stimulant-Free), Form (Powder, Capsule or Tablet, Drink, and Others), Distribution Channel (Supermarkets or Hypermarkets, Specialty Stores, Online Stores, and Others), and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023 - 2032
Market Perspective
The global Pre-workout Supplements Market size was worth around USD 13.9 billion in 2022 and is predicted to grow around USD 27.2 billion by 2032 with a compound annual growth rate of roughly 6.9% between 2023 and 2032.
The market for pre-workout supplements has grown significantly due to increased awareness of the importance of an active lifestyle, increasing number of gyms & sports clubs are contributing to the growth of the market. Pre-workout supplements, which are ground up and mixed with water, are advertised to improve athletic performance and vitality before activity.
Several people pre-exercise for performance or simply to feel better and less stressed during exercise. The use of the self-detection function of the inadequacy of health and self-monitoring packages has expanded the pre-training supplement demand in some established circles. The increasing importance of a dynamic lifestyle, and developing awareness of the benefits of protein are flooding the focus of wellness and well-being.
The rising number of gyms and the speed of buyer cooperation are bringing pre-workout supplement offerings to the market. The growing interest in ready-to-drink nutritional supplements provides a huge market opportunity for mid-level players operating in the market. The online fragment is assessed as a rapidly growing section, which can be deduced from discussion entryways, product limits and offers, and different advancement techniques of retailers. This factor is expected to help develop the pre-workout supplement market. However, the concerns related to side effects and the limited availability of FDA-regulated 0products is the challenging factor for market growth.
In addition to this, buyers who engage in serious exercise trust supplements because they promote blood vessels, allowing more oxygen to reach the muscles, which improves performance. These elements are needed to increase interest in vitality products such as pre-workout supplements in the coming years. Consumption of pre-workout supplements is steadily increasing among mainstream users for recreational and lifestyle purposes, driven by increased consumer health awareness and rising disposable incomes. The demand for these beverages and nutritional supplements increase sales through specialty stores owing to the availability of personalized approach and products that serve the target consumers.
Furthermore, the wide availability of various types of pre-workout supplements through online channels is expected to boost sales in the market. Online reviews and recommendations play an important role in persuading consumers to buy nutritional supplements. Major players are investing in developing digital sales channels that interact with customers to better understand consumer demands and develop different products accordingly and are also focusing on developing pre-workout supplements for different age groups which foster market growth.
Key Insights
- Based on the type, the creatine-free segment held the largest market share
- By form, the powder segment generated the highest revenue
- By distribution channel, the online segment dominated the market
- On the basis of region, North America accounted for the largest market share
Growing Influence of Healthy Lifestyle Trends is Augmenting the Market Growth
Consumption of pre-workout supplements is steadily increasing among mainstream users for recreational and lifestyle purposes, driven by increased consumer health awareness and rising disposable incomes. The demand for these beverages and nutritional supplements increases sales through specialty stores, owing to the availability of personalized approaches and products that serve the target consumers. Furthermore, the wide availability of various types of pre-workout supplements through online channels is expected to boost sales in the market.
Online reviews and recommendations play an important role in persuading consumers to buy nutritional supplements. Major players are investing in developing digital sales channels that interact with customers to better understand consumer demands and develop different products accordingly. They are also focusing on developing pre-workout supplements for different age groups to foster market growth.
The growing Prevalence of Lifestyle Related Diseases such as Obesity and Diabetes is Driving the Demand for Pre-Workout Supplements
The growing popularity of an active lifestyle and awareness of the benefits of nutrient-based pre-workout products have fueled the growth of the pre-workout supplement market. The use of deficiency self-diagnosis and self-testing kits to determine health has exploded the demand for pre-workout supplements, especially in developed countries. The primary consumers of pre-workout products are athletes and bodybuilders, and there is an increased number of recreational activities. Lifestyle changes and rising disposable incomes in countries such as China and India are driving the growth of the consumer base in the market.
Additionally, growing consumption of pre-workout supplements into their daily diet to achieve a variety of fitness goals, such as increasing lean muscle mass and improving body composition. These products also reduce physical fatigue, injuries, and delayed recovery which can affect an athlete's performance. In addition, modern consumers have shown a desire to exercise regularly, which has elevated the sales of pre-workout supplements. The emerging influence of social media has impacted market growth, especially among millennials, to ensure better performance and results during exercise, stimulating market growth.
Potential Side Effects Associated with the Production Restraints the Market Growth
The use of pre-exercise supplements has become increasingly popular in recent years, as they are believed to have a synergistic effect on acute exercise performance and subsequent adaptation. These supplements are typically chosen to improve performance, increase energy levels, and support the high-intensity exercise. However, some individuals may experience short or long-term side effects after consuming pre-workout drinks.
One potential issue with pre-workout supplements is their use of sugar alcohols and artificial sweeteners to provide a sweet taste without adding calories. These ingredients can sometimes cause uncomfortable digestive issues, such as bloating and diarrhea, especially in those who are sensitive to sugar and alcohol.
Another key ingredient found in many pre-workout supplements is caffeine, which is known for its energy-boosting properties. However, excessive consumption of caffeine can lead to side effects such as sleep disturbances, increased blood pressure, and anxiety. It's important to exercise caution when using pre-workout supplements that contain synephrine, as this ingredient has been linked to major adverse health consequences that can limit the market growth.
Recent Developments
In November 2022: Pangea Natural Foods Inc. entered into a partnership to develop a new vegan single-use pre-workout supplement. The brand's vegan pre-workout supplement is made with vegan honey and comes in distinctive packaging that can be opened and poured into one hand.
In October 2022: ASYSTEM launched PRE-WORKOUT, a Bruce Wayne-inspired supplement that delivers explosive energy so you can run faster, lift more, swim farther and hit harder. The PRE-WORKOUT and IMUNITY were created by ASYSTEM LABS, a product incubator studio that works with forward-thinking consumer brands to unlock huge potential for expansion into the supplement, vitamin, and nutritional categories.
In March 2022: ZOA Energy launched a new product line of pre-workout supplements formulated with premium ingredients to enhance performance. This innovative line of energy drinks, ZOA reinvents traditional powder-based pre-workout options with 0 Sugar, 12 oz to promote exercise performance and focus while supporting hydration and immunity.
Segmentation Analysis
By form, the market is divided into four segments: powder, capsule/tablet, drink, and others. Among these, the powder segment is the most dominant, owing to its accessibility, ease of consumption, and quick absorption, which leads to better physical effects. Additionally, the required amount can be easily customized based on individual needs.
By distribution channel, the online segment is the most dominant. Online stores offer numerous advantages to customers, such as a wider range of products to choose from, relatively lower prices, and greater visibility of international brands. As a result, they are an ideal platform for customers looking to purchase pre-workout supplements.
North America Dominates the Market Share Due to Commercial Use of Seaweed Extract
The pre-workout supplements market in North America is driven by increasing demand for health-conscious products and changing dietary preferences among consumers. Additionally, the growing number of fitness and wellness centers and the presence of international players in the region further promote market growth. The popularity of pre-workout supplements among athletes and bodybuilders who consume them to boost their performance, combined with the preference for organic and clean-label products, adds to the region's promising business prospects. The dominant distribution channels in the region include supermarkets and hypermarkets focused on the retail business of pre-workout nutritional supplements.
Asia Pacific Emerges as the Fastest-Growing Market for Organic and Herbal Products
The Asia Pacific pre-workout supplement market is witnessing rapid growth driven by increasing health and fitness consciousness, growing participation in sports, and a surge in memberships of sports clubs, fitness centers, and gyms. The high popularity of pre-workout supplements among athletes and people involved in physical activities fuels the market growth in the region. With countries such as China, South Korea, Japan, and India having a significant number of fitness clubs and health centers, the availability of pre-workout supplements has become easy, further boosting sales.
In addition, the increasing popularity of pre-workout supplements due to their ease of use and hectic lifestyle, as they require no additional mixing, is also contributing to the market growth. The online distribution channel, coupled with the proliferation of international brands, is expected to fuel further growth in the Asia Pacific market.
Competitive Landscape
- ALLMAX
- Beast Sports Nutrition
- BPI SPORTS
- EFX Sports
- Finaflex
- Magnum Nutraceuticals
- MUSCLETECH
- Nutrex Research, Inc.
- Redcon1, LLC
- SynTech Nutrition
The global pre-workout supplements market is segmented as follows:
By Type
- Creatine-Free
- Stimulant-Free
By Form
- Powder
- Capsule/ Tablet
- Drink
- Others
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Stores
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Reunion
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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Pre-Workout Supplements Market By Type
- March-2023
- 148
- Global
- healthcare-medical-devices-biotechnology
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