Ostomy Bags Market By Product (Colostomy Bags, Ileostomy Bags and Urostomy Bags), By System (One-Piece Pouching and Two-Piece Pouching), By Usage (Reusable and Disposable), By End-User (Hospitals, Clinics, Home Care Settings & Others), By Distribution Channel (Offline & Online) and by Region - Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 - 2030

Industry Perspective

The global Ostomy Bags Market size was worth around USD 1.77 billion in 2021 and is predicted to grow around USD 2.38 billion by 2030 with a compound annual growth rate of roughly 3.7% between 2022 and 2030.

An increase in the prevalence of colorectal cancer has led to an increase in demand for colostomy bags, hence boosting market growth. In addition, the prognosis for the ostomy bags market predicts that an increase in the number of product approvals would create lucrative expansion prospects.

Market Overview

The ostomy bag is usually used to collect urine or stool after surgery depending on the type of surgery a patient undergoes. It comes in various varieties, such as urostomy bags, ileostomy bags, and colostomy bags. A stoma bag is considered a colostomy bag which is a waterproof pouch used to collect bodily waste.

An increase in the frequency of colorectal cancer and inflammatory bowel disorders, as well as the development of innovative ostomy products by a large number of important companies, are the primary factors driving the growth of the market. Increasing demand for ostomies among the elderly is a factor driving the expansion of the market for ostomy bags.

The increased adoption of ostomy bags for ostomies lead to technological advancement in terms of efficiency. The sensors included in ostomy bags are a key feature that attracts customers, which is anticipated to fuel the future expansion of the ostomy bag market.

The relevant enterprises linked with ostomy healthcare goods have established their market positions by introducing innovative solutions and catering to the needs and comfort of patients. The fact that ostomy bags can be used as a life-saving alternative has raised their popularity among patients, and their skin-friendly, waterproof, unbreakable, and long-lasting characteristics drive the demand for ostomy bags.

Additionally, the elderly population with diabetes and obesity is more susceptible to colon cancer, hence increasing the number of colostomies performed annually.

Key Insights

• As per the analysis, the ostomy bags market is estimated to grow annually at a CAGR of around 3.7% over the forecast period (2022-2030) and is projected to reach USD 2.38 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate
• Based on the product, the colostomy bags segment held the largest market share in the year 2021
• Based on the system, the one-piece pouching segment witnessed to show largest market share in the year 2021
• On the basis of usage, the disposable segment accounted largest market share in the year 2021
• By end-user, the hospital segment showcased the largest market share in the year 2021
• On the basis of distribution channel, the offline segment witnessed to show largest market share in the year 2021
• Based on region, North America accounted largest market share in the year 2021

Rising Incidences of Cancer Owing to the Demand for Ostomy Bags

The rising incidence of colorectal cancer would drive the demand for ostomy care and accessories. According to the NCBI, colorectal cancer is the fourth most prevalent cancer in the United States and the second leading cause of cancer-related fatalities. The incidence of colorectal cancer peaks between the ages of 65 and 74, indicating that the risk increases with age.

In addition, the incidence of colorectal cancer is rising in Asian nations including India, China, and Japan. Consequently, the rising incidence of colorectal and urinary bladder cancer has increased demand for ostomy care items and accessories throughout the predicted period.

Increasing Demand for Ostomy Care & Accessories in Geriatric Population to Drive Market

An increasing elderly population is anticipated to be one of the primary drivers driving the market for ostomy care and accessories throughout the forecast period. The percentage of the world's population aged 65 and over is anticipated to rise from 7% in 2000 to 16% in 2050, according to the WHO.

According to NCBI, patients 70 and above have more permanent ostomy surgeries, more extended hospital stays, and a higher death rate, which may boost sales of ostomy bags and accessories. Consequently, as the senior population continues to grow, both short- and long-term healthcare needs will increase, which is expected to drive the market for ostomy care and accessories.

Increased Penetration of E-commerce Channels is Expected to Grow Opportunities for the Market Expansion

The presence of numerous e-commerce websites that offer ostomy care and accessories will drive sales of the product's e-commerce distribution channel. There are a number of well-known online retailers, such as Amazon, Stomabags, and Express Medical Supply Inc., that provide substantial price reductions, warranties, and fast responses from customer service representatives on a variety of ostomy care products.

There are also a number of hospitals, groups, and local and regional organizations that are working toward the goal of raising knowledge regarding ostomy care products and accessories.

Segmentation Analysis

Based on product, the global market is segmented into colostomy bags, ileostomy bags, and urostomy bags. Colostomy bags dominated the market share in the year 2021 owing to the rise in the number of senior people and the rising incidence of colorectal cancer, which are connected with an increase in the number of colostomies performed. According to projections made by the National Cancer Institute (NCI), there will be 151,030 newly diagnosed cases of colorectal cancer in the United States in the year 2022.

As a result, it is anticipated that there would be a rise in demand for colostomy bags during the course of the time under consideration. Additionally, the availability of several types of colostomy bags, such as closed or drainable system bags, which are suited to the specific requirements of individual patients is also adding to the expansion of the segment throughout the upcoming period of time. The significant number of colostomy surgeries performed on patients undergoing ostomy procedures is the primary factor contributing to the product's strong demand.

Based on end-user, the home care settings segment dominated the market share in the year 2021 owing to the increasing demand for home healthcare as it can undergo a lifetime or reversal of surgery. Skilled nurses provide ongoing ostomy care through home care services. This decreases ostomy-related problems and hospitalizations. Home ostomy care services include bag changes and stoma maintenance. Growing home care preference and the availability of trained nurses in developed and emerging countries will drive the segment.

Recent Development

June 2022-

• Hollister Incorporated announced a new contract for ostomy care products and a contract renewal for the portfolio of continence care products.
• Hollister Incorporated has made a 3-year agreement with Vizient, Inc., to expand its product portfolio.

June 2021- Welland expanded its product portfolio by launching a new ostomy pouch range, Aurum Plus with availability in drainable, closed, and urostomy of various sizes.

Regional Landscape

Europe is Dominating the Market Share

Europe accounted largest market share in the year 2021 owing to the growing number of stoma patients due to ulcerative colitis or Crohn's disease along with the rising awareness of ostomy management or stoma surgical operations. Inflammatory Bowel Disease (IBD) includes ulcerative colitis or Crohn's disease, and its incidence in Europe is growing. 731,000 Europeans have an ostomy and 0.3% have IBD. Rising incidences of Crohn's disease and inflammatory bowel disease, rising patients of colorectal and bladder cancer, and the existence of significant market players driving the growth.

Competitive Landscape

ALCARE Co. Ltd., B. Braun SE, Coloplast A/S, Convatec Inc., Flexicare Ltd, Hollister Incorporated, Melsungen AG, Oakmed Healthcare, Pelcin Healthcare Ltd., Salts Healthcare Ltd., Welland Medical Limited, amongst others.

The global ostomy bags market is segmented as follows:

By Product

• Colostomy Bags
• Ileostomy Bags
• Urostomy Bags

By System

• One-Piece Pouching
• Two-Piece Pouching

By Usage

• Reusable
• Disposable

By End-User

• Hospitals
• Clinics
• Home Care Settings
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America

• • The U.S.
  • Canada
  • Mexico

• Europe

• • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
    • Rest of Europe

• Asia Pacific

• • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific

• The Middle East & Africa

• • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

• Latin America

• • Brazil
  • Argentina
  • Rest of Latin America