Artificial Sweetener Market By Type (Aspartame, Acesulfame-K, Monosodium Glutamate, Saccharin, and Sodium Benzoate), Distribution Channel (Supermarkets and Hypermarkets, Convenience stores, Departmental stores, and Others), and Application (Bakery items, Confectionery, Dairy Products, and Beverages), and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023 - 2032
The global Artificial Sweetener Market size was worth around USD 7.2 billion in 2022 and is projected to reach USD 11.57 billion by 2032 at a CAGR of 4.86% between 2023 and 2032.
Artificial sweeteners are synthetic compounds that are used to replace sugar in various food products. Despite some concerns about their safety and potential side effects, they have become increasingly popular in recent years, driven by the growing demand for low-calorie and sugar-free alternatives. The food industry has responded to this trend by substituting a range of low-calorie artificial sweeteners for high-calorie sugar in a variety of products, from soft drinks and desserts to baked goods and snacks. The most commonly used artificial sweeteners include aspartame, saccharin, acesulfame, and sucralose, which have all received approval from regulatory agencies like the FDA and EFSA.
While aspartame remains the most widely used artificial sweetener, other types are gaining popularity due to consumer concerns about safety and taste. It is used in low-calorie desserts, cereal, sugar-free chewing gum, tea, coffee, milk-based products, yogurt, and other foods. It is about 200 times sweeter than regular sugar. For example, saccharin is often used in baked goods and tabletop sweeteners, while sucralose is commonly found in beverages and dairy products.
- Based on type, the saccharin segment held the largest market share
- Based on distribution channels, the departmental store segment dominated the market
- Based on application, the beverages items segment generated the highest revenue
- Based on region, North America accounted for the most significant market share
Rising Population of Health Conscious Consumers Drives Demand for Low-Calorie Sugar Alternatives and Sugar-Free Products
The global market for low-calorie sugar alternatives and sugar-free products is on the rise, driven by growing health consciousness and increased awareness of the potential health risks associated with consuming too much sugar. As a result, food processing companies are increasingly focusing on producing low-calorie and sugar-free products, which has helped to stimulate market growth.
While the demand for artificial sweeteners is expected to continue growing, there are also concerns about the long-term health effects of consuming these products. Some studies suggest that frequent consumption of artificial sweeteners may disrupt the body's blood sugar regulation and increase the risk of developing diabetes. Additionally, there is some debate about the safety of certain artificial sweeteners, such as aspartame and saccharin, which has led to calls for more research in this area.
Long Term Consumption of Artificial Sweetener May Lead to Diabetes
While artificial sweeteners have gained popularity in recent years, there are potential health risks associated with their long-term use. Studies have shown that constant consumption of artificial sweeteners can lead to digestive problems such as bloating and diarrhea. Additionally, recent research has suggested that high-intensity sweeteners like aspartame and saccharin may be linked to an increased risk of leukemia and other blood-related disorders, which can be fatal and result in mortality.
These potential health risks may hinder the development of the global artificial sweetener market, as consumers become increasingly aware of the risks associated with these products. In order to address these concerns and maintain consumer trust, manufacturers of artificial sweeteners will need to invest in research and development to create safer, healthier alternatives that do not pose such significant health risks.
January 2021: The R&D phase for the creation of Brazzein was successfully finished by BRAIN Group companies AnalytiCon Discovery and Roquette, a world leader in plant-based ingredients for the food, nutrition, and health markets. The partners have now signed a legal contract for its acceptance and production.
January 2021: The success of the research and development project to create Brazzein, a protein sweetener naturally produced in berries known as Pentadiplandra that are found in Africa, was revealed by AnalytiCon Discovery and Roquette
Based on type, the market is categorized into aspartame, acesulfame-K, monosodium glutamate, Saccharin, and sodium benzoate. The saccharin segment dominates the market. Saccharin is the preferable artificial sweetener, which is around 200 times sweeter than sugar and tastes better. However, saccharin is mainly used by consumers who have restrictions on caloric or carbohydrate intake, such as those suffering from overweight, obesity, and type 2 diabetes. Furthermore, most doctors prescribe non-caloric sweeteners such as saccharin to reduce weight and sugar intake. With the passing years, the product is being increasingly used in sugar-free cakes and other sweets.
Despite all the benefits, saccharine has become off the topic of debate with the latest report claiming it with carcinogenic properties. For instance, several recent studies on male lab rodents fed with saccharine were diagnosed with bladder cancer or increased overall risk of developing it.
Based on the application, the market is categorized into bakery items, confectionery, dairy products, and beverages. Among these, the beverage sector dominates the market, driven by the increasing demand for low-calorie and sugar-free options among health-conscious consumers. Leading beverage brands are gradually replacing regular sugars with artificial sugar substitutes, as they can be used in smaller quantities without affecting the taste or appearance of the final product. This approach not only appeals to health-conscious consumers but also offers significant cost benefits to beverage manufacturers.
For example, PepsiCo recently announced its plans to reduce sugar content by 25% in its sodas and iced tea beverage portfolios across the European Union by 2025. By introducing products with lower sugar content, the company hopes to capture the attention of health-conscious consumers while also reducing its overall sugar consumption. As consumers continue to seek out healthier beverage options, the demand for artificial sweeteners is expected to continue growing.
North America is Dominating the Market Due to Increasing Demand for Bakery Products
The artificial sweetener industry in North America is currently the largest in the world, driven primarily by the high demand for bakery products in the United States. One of the key drivers of this growth is the use of neotame, an artificial sweetener with high shelf-life stability that is commonly used in the processing of baked goods. Neotame is popular among consumers because it does not have a bitter or metallic flavor, and its long shelf life makes it a cost-effective solution for food manufacturers.
In addition to neotame, other artificial sweeteners like acesulfame-k, cyclamate, and aspartame are widely used in North America for a variety of applications, including packaged goods and soft drinks. The U.S. Food and Drug Administration has set acceptable daily intake values for these sweeteners, ensuring their safety for consumers.
Europe is the Fastest Growing Market Due to Rising Awareness About Healthy Food Products
Europe is expected to be the fastest-growing market for artificial sweeteners in the coming years, driven by a rising awareness of healthy food products and increasingly stringent food safety regulations in the region. Governments in countries like Spain and Germany have implemented campaigns to improve lifestyles and promote healthier food choices, which is expected to boost product demand.
One key factor contributing to the growth of the artificial sweetener market in Europe is the rising prevalence of obesity, cholesterol, and diabetes, which has led to an increased demand for low-calorie and sugar-free alternatives. This trend is expected to continue in the coming years, as consumers become more health-conscious and seek out products that can help them maintain a healthy lifestyle.
- Roquette Frères
- Ajinomoto Co., Inc.
- Tate & Lyle
- Hermes Sweeteners Ltd.
- Zydus Wellness.com
- NutraSweetM Co
- Sunwin HealthCare Private Limited
- MORITA KAGAKU KOGYO CO., LTD.
The global artificial sweetener market is segmented as follows:
- Monosodium Glutamate
- Sodium Benzoate
By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience stores
- Departmental stores
- Bakery items
- Dairy Products
- North America
- The U.S.
- The Netherlands
- The UK
- Nordic countries
- Benelux Reunion
- Rest of Europe
- Asia Pacific
- Rest of Southeast Asia
- New Zealand
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Rest of Latin America
Artificial Sweetener Market By Type