Adaptogens Market By Source (Astragalus, Turmeric, Ashwagandha, Ginseng, Cordyceps, and Others), Nature (Natural and Synthetic), By Application (Powder, Capsule, Tea & Beverages, Others), End-use (Nutraceuticals, Cosmetics & Personal Care, Food & Beverages, Pharmaceuticals, Animal Feed, Others), Distribution Channel (Online and Offline), and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023-2032

Market Perspective

The global Adaptogens Market was valued at approximately USD 10.1 billion in 2022 and is projected to reach USD 18.3 billion by 2032, registering a compound annual growth rate of approximately 6.1% during the forecast period of 2023 to 2032.

The global adaptogens market is experiencing significant growth due to the increasing consumer demand for herbal products that help regulate the body's hormonal balance and promote optimal performance during times of stress. The growing awareness of health and wellness, and the desire for healthier food and beverage options, are driving the market forward.

The versatility of adaptogens, available in forms such as teas, powders, and capsules, makes them accessible and convenient for consumers seeking to incorporate them into their wellness routines. The products not only alleviate physical and mental stress, but they also contain antioxidants that offer a range of benefits, including growth promotion, enhanced immunity, reduced inflammation, slower aging, and better sleep.

In addition, the market is being driven by the rising demand for products that help prevent chronic respiratory and heart diseases, balance the body's physiological processes, and ensure the proper functioning of its organs. The modern lifestyle, with its associated stress levels, is also playing a role in the growth of the market. As consumers continue to prioritize health and wellness, the demand for adaptogens is expected to grow, positioning the market for continued success in the coming years.

Key Insights

• Based on the source, the ashwagandha segment held the largest market share
• Based on nature, the natural segment dominated the market
• Based on application, the powder segment is expected to dominate over the forecast period
• Based on end-use, the food & beverages segment generated the highest revenue
• Based on distribution channels, the online segment dominated the market
• On the basis of region, Asia Pacific accounted largest market share

Growing Health Consciousness Propels Demand for Natural Dietary Supplements Which Augments the Market Growth

The rise of health-conscious consumers is being fueled by advancements in wearable technology that allow individuals to track and monitor their personal health data. Companies are leveraging this technology to offer customized health plans and meet the growing demand for personalized nutrition. The rapid growth of new food technology companies and food innovation incubators, along with increased investment in personalized nutrition, is driving the expansion of this sector and capturing consumer attention. In response, manufacturers are innovating their product offerings by introducing new flavors that offer health benefits and targeting different age groups, such as sports drinks popular among adolescents and adults.

The move towards customized nutrition supplements provides consumers with choices and options to address their unique health and wellness needs, moving away from a one-size-fits-all approach. Entrepreneurs and start-ups are also contributing to the market growth by developing attractive products that are worth sharing on social media.

In conclusion, the growth of health-conscious consumers and advancements in technology and personalization in the nutrition industry is driving the market forward, making it a major area of focus and growth.

Growing Consumer Awareness about the Health Benefits Offered by Adaptogens is Driving Market Growth

The growing trend towards consuming natural and healthy foods is driving the sales of wellness products in the market. The heightened awareness of the benefits of organic supplements, which are rich in antioxidants, fiber, vitamins, and nutrition, is further fueling growth opportunities. Governments in developing countries are addressing the issue of malnutrition through various initiatives aimed at improving public health, and food supplements have played a crucial role in combating this problem. As consumers continue to prioritize health and wellness in their lifestyles, the market is expected to continue its growth trajectory.

The increasing interest in consumerism is also driving innovation in the industry, as product formulators and manufacturers seek new ways to incorporate traditional functional ingredients into their offerings. The market is poised for continued growth as consumers continue to demand products that promote their health and wellness

Indistinct Regulations Regarding the Use of Adaptogens Pose a Challenge for Market Growth

Adaptogens are gaining recognition for their potential to treat stress-related fatigue, cognitive performance, and mental health conditions, as well as behavioral abnormalities. Despite this growing interest, the market faces significant challenges due to stringent and unfavorable regulations surrounding product approval. To address these challenges, efforts are being made to develop new enforcement strategies and measures to protect the public from unsafe imports and recalls. Some companies in the market sell products claiming to contain herbs that relieve stress, however, these claims are not endorsed by the FDA, which governs drugs and supplements.

The regulatory compliance requirements pose significant challenges for the market vendors, limiting their ability to sell their products on a large scale. These regulations create a challenging operating environment for companies in the market and must be navigated in order to successfully grow their businesses.

Recent Development

In January 2023: Rasa introduced Classic and Café Rasa, two innovative adaptogenic and mushroom beverages that encourage coffee alternatives and coffee drinkers alike to enjoy a functional beverage instantly. Classic Rasa is the coffee alternative, and Café Rasa mitigates the adverse sides of coffee by complementing the anti-fatigue abilities of caffeine.

In November 2022: PLT Health Solutions, Inc. began offering the Rhodiolife ingredient Rhodiola rosea in a water-soluble form in North America. The innovation of this new water-soluble Rhodiolife allows the preparation of high-quality Rhodiola rosea, which contains rosavin and salidroside found in the roots of the plant, easily and consistently into complex drinking systems.

Segmentation Analysis

Based on the source, the market is categorized into the adaptogens market is further sub-segmented into astragalus, turmeric, ashwagandha, ginseng, cordyceps, and others. The ashwagandha source segment is the most dominating share owing to the rising consumer perception towards consuming natural ingredients.

Based on nature, the market is bifurcated into natural and synthetic. The natural segment holds the largest share as natural herbs used as a supplement in the food and beverage segment or their use in the cosmetics and pharmaceuticals segment are highly popular among consumers to relieve stress in the body.

Based on end-users, the market is segmented into nutraceuticals, cosmetics & personal care, food & beverages, pharmaceuticals, and animal feed. The food & beverage segment holds the largest market share owing to the growing use of meals and as a supplement in the beverage.

Asia Pacific is Dominating the Market Due to the Proliferation of the Ayurvedic Medicine

The Asia Pacific region holds a dominant share in the global adaptogen market, driven by its widespread use in Ayurvedic medicine. Countries like India, Korea, and China have a rich history of using herbs in traditional medicine and incorporating adaptogens into their cuisines. The growing prevalence of diseases such as diabetes and the recognition of adaptogens' therapeutic properties, including their ability to reduce anxiety and stress, increase muscle mass, and more, are driving the demand for these products.

Consumers in the region are becoming more health-conscious and aware of the benefits of dietary supplements, including ashwagandha adaptogen, leading to an increase in demand for these products. The growing trust in herbal supplements, as well as ongoing research and development efforts, are also contributing to the market's growth. Furthermore, the recognition of adaptogens' potential uses beyond stress management is leading to their incorporation into cosmetics and personal care products, further fueling the regional market growth. The increasing interest in self-management and wellness among the health-conscious population is expected to drive the growth of the adaptogen market in the coming years.

North America is the Fastest Growing Market Owing to the Increased Need to Reduce Stress Related Problems

North America is poised to hold the largest share of the adaptogen market, driven by the growing prevalence of stress-related health issues and increasing demand for natural and preventive health solutions. In particular, the region has seen a rise in the popularity of products based on Rhodiola rosea extract, which has been proven to provide numerous health benefits and has been the subject of numerous clinical trials.

The sports nutrition segment is also expected to see substantial growth as adaptogens are increasingly being used to alleviate mental stress and enhance endurance and performance among athletes. In line with this trend, the market is being propelled by growing healthcare costs, expanding the retail business into the new product market, and the rising demand for plant-based foods and beverages due to consumer shifts towards organic and natural products.

Moreover, the growth of the retail business into the new product market, coupled with the rising demand for plant-based foods and beverages due to consumer shifts towards organic and natural products, is driving the market's growth trajectory.

Competitive Landscape

• Gaia Herbs
• Givaudan
• Goldmine Adaptogens
• Himalaya Wellness
• Ingredion
• Natalia Botanicals
• NOW Foods
• PLT Health Solutions
• Unilever
• Xi'an Greena Biotech Co., Ltd.
• REBBL

The global adaptogens market is segmented as follows:

By Source

• Astragalus
• Turmeric
• Ashwagandha
• Ginseng
• Cordyceps
• Others

By Nature

• Natural
• Synthetic

By Application

• Powder
• Capsule
• Tea & Beverages
• Others

By End-use

• Nutraceuticals
• Cosmetics & Personal Care
• Food & Beverages
• Pharmaceuticals
• Animal Feed
• Others

By Distribution Channel

• Online
• Offline

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
• Benelux Reunion
  • • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America