Probiotics Market By Ingredient (Bacteria and Yeast), Application (Probiotics Food & Beverages, Probiotics Dietary Supplements, Probiotics Animal Feed, Others), End-user (Human Probiotics, Animal Probiotics), Distribution Channel (Specialty Stores, Online Stores, Hypermarkets & Supermarkets, Pharmacies & Drugstores, and Others), and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023 - 2032
Market Perspective
The global Probiotics Market was valued at around USD 63.8 billion in 2022 and is expected to reach USD 97.4 billion by 2032, with a compound annual growth rate of 4.3% from 2023 to 2032. The growth of this market is driven by factors such as increasing awareness of gut health, advancements in technology and science, and growing demand for functional foods and dietary supplements.
The rising incidence of chronic diseases and the increasing popularity of functional foods and supplements containing probiotics are also contributing to the market growth. Probiotics are being used in diagnosing and treating mental, digestive, and neurological disorders. As consumers prioritize self-care and nutrient-dense foods, the demand for probiotics is expected to rise in the future.
Self-care has become a critical aspect of modern lifestyles. In line with this, the market is witnessing a growing trend in the use of vitamins, minerals, immune-enhancing foods, organic products, supplements, and other dietary supplements. This shift towards nutrient-rich diets and dietary supplements is expected to drive the growth of the probiotics market in the years to come.
Key Insights
- Based on the ingredient, the yeast segment held the largest market share
- Based on application, the probiotics food & beverages segment dominated the market
- Based on end-user, the animal probiotics segment generated the highest revenue
- Based on distribution channels, hypermarket/supermarket is the most dominating segment
- On the basis of region, Asia Pacific accounted for the largest market share
Potential Benefits and Research Studies on probiotics is Augmenting the Market Growth
Dietary habits and food production and consumption have a significant impact on health, the environment, and society. Gastrointestinal issues, such as ulcerative colitis, are a leading cause of hospitalization. Initially, probiotics were used to improve human health by changing the gut microbiome. Now, the benefits of probiotics for human health have been proven in various food products and microbial cultures.
For instance, an international team of experts from the International Life Sciences Institute (ILSI) reviewed the research on the effectiveness of probiotics in four areas of human health: metabolism, chronic intestinal inflammation, functional disorders, infections, and allergies. Probiotics have been shown to alleviate symptoms of allergies, cancer, AIDS, respiratory problems, and urinary tract infections. Furthermore, there's evidence to suggest that probiotics can improve symptoms related to aging, fatigue, and autism, and reduce the risk of obesity, osteoporosis, and possibly type 2 diabetes, which drives the probiotics market growth.
Growing Geriatric Population Drives Probiotics Market Growth
Globally, the rate of population aging is accelerating at an alarming rate. This rapid increase in the elderly population leads to an increase in the number of patients with chronic diseases, which is expected to increase the demand for microbes, such as probiotics, that reduce the risk of these conditions. By 2050, it is anticipated that there will be close to 2.1 billion people aged 65 and older. The number of people aged 80 or older is projected to rise from 137 million in 2017 to 425 million by 2050. Africa's elderly population is projected to reach 226 million by 2050, up from 69 million in 2017, the fastest rate of increase over the next several decades.
Africa is followed by Latin America and Asia, both of which are projected to experience population growth of more than twofold. Europe is projected to experience the slowest growth of all the major geographic regions, with a 35% increase between 2017 and 2050. The rising preference of consumers for healthy foods and nutrient-dense dietary supplements is anticipated to stimulate the probiotics market revenue in the future.
Risk of Contamination Pose as a Challenge for the Growth of the Market
Probiotics are living microorganisms that provide digestive health benefits when added as dietary supplements in food and beverages. However, the production of these probiotic-containing products can be affected by the risk of contamination with harmful microorganisms.
Microbiological analysis of commercial probiotic products has found the presence of microorganisms not listed on the label, which could be due to poor manufacturing practices or deliberate mislabeling. This raises concerns about the safety of such products, as the identity and properties of the strains contained within them are uncertain. In addition to this, inaccurate labeling and the use of problematic excipients in the final product formulation can also hinder the growth of the market.
Recent Development
In October 2022: Nouri launched a new prenatal probiotic supplement that supports the mother's microbiome. Nouri's Prenatal Health is designed to support the mother's microbiome during pregnancy, when the function and composition of the gut microbiome changes due to hormonal changes and it supports nutrient absorption, immunity, and mood while reducing common gastrointestinal symptoms during pregnancy, such as nausea, stomach upset and bloating.
In September 2021: Ginkgo Bioworks launched Verb Biotics which identifies and designs new probiotic bacterial strains with improved properties such as human nutrition, health, and well-being. Ginkgo and Verb aim to unlock the benefits of gut microbes with precision and specificity to truly deliver on the promise of microbes for human health.
In February 2021: Probi entered into an agreement with Perrigo to bring superior probiotic gastrointestinal and immune health concepts to a few European countries. The companies aim to leverage their combined strengths to launch even more successfully in the rapidly growing probiotic supplement industry.
Segmentation Analysis
Based on the ingredient, the market is bifurcated into bacteria and yeast. The yeast segment is projected to dominate the probiotics market during the forecast period as it improves probiotic function using engineered yeast is an attractive future direction that can help improve its probiotic properties.
Based on application, the probiotic market is segmented into probiotics food & beverages, probiotics dietary supplements, probiotics animal feed, and others. The probiotics food & beverages segment is the most dominating segment as they are more prominent with wider acceptability among consumers. The probiotic cereal-based fermented food & beverages are scientifically supported health claims and have great potential to improve quality of life.
Based on end-user, the market is categorized into human probiotics and animal probiotics. The human probiotics segment led the market in 2022. The advancements in human probiotic technology have expanded the range of products suitable for human consumption. This is in response to larger players incorporating new foods into juices and other non-dairy products.
Based on distribution channels, the market is segmented based on specialty stores, online stores, hypermarkets/supermarkets, pharmacies/drugstores, and others. During the forecast period, the hypermarkets/supermarkets segment growth is expected to dominate due to the ease of shopping and availability of several brands.
Asia Pacific is Dominating the Market Share due to Consumer Awareness about Digestive Health
Asia-Pacific dominates the probiotics market due to increasing consumer awareness and the adoption of competitive strategies by global players. Strong demand from India, China, and Australia is contributing to the overall market growth. The rising disposable income, improving the standard of living, and growing population are also factors driving the regional market.
Research and development activities aimed at developing efficient probiotic strains with a wide range of benefits and the ability to withstand high temperatures are expected to further fuel the probiotics market revenue. The increasing demand for non-dairy probiotic foods such as cereal-based fruit and vegetable juices and the presence of key players in the region are also boosting the market growth.
Consumers in China, Japan, India, Australia, and New Zealand are becoming more interested in consuming probiotics due to the growing population, thriving economies, and increasing demand for functional foods. The demand for probiotic products, particularly beverages, is expected to remain strong in Japan and several Southeast Asian countries over the coming years.
Functional foods and beverages have become a staple in the daily diet and offer potential health benefits beyond their basic nutritional value. The consumption of probiotics-infused foods and beverages is a popular trend in the region. Growing consumer awareness of the benefits of a balanced diet for reducing disease risk and maintaining overall health is expected to drive demand for probiotics and nutritional supplements that meet their needs. The growing popularity of natural and healthy foods is also driving sales of probiotic products across the Asia-Pacific region.
North America is the Fastest Growing Market Owing to the Increased Adoption of Healthy Eating Habits
The North American region is experiencing rapid growth in the probiotics market due to factors such as a strong food industry, the presence of leading players, and a high incidence of lifestyle diseases such as diabetes and obesity. Consumers in the region are increasingly adopting healthier diets, driving demand for probiotics products.
Manufacturers' ongoing investments in the food, beverage, and pharmaceutical industries are expected to further boost the growth of the market. In line with this, companies are investing in research and development to create new probiotic products that cater to various age groups and genders.
Competitive Landscape
- BioGaia AB
- Danone S.A.
- DuPont
- General Mills Inc.
- Kerry Group plc
- Koninklijke DSM N.V.
- Mother Dairy Fruit & Vegetable Pvt. Ltd.
- Nestlé S.A.
- NOURI
- Probi
- Verb Biotics
- Yakult Honsha Co., Ltd.
The global probiotics market is segmented as follows:
By Ingredient
- Bacteria
- Yeast
By Application
- Probiotics Food & Beverages
- Probiotics Dietary Supplements
- Probiotics Animal Feed
- Others
By End-user
- Human Probiotics
- Animal Probiotics
By Distribution Channel
- Hypermarkets/Supermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Stores
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Reunion
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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Probiotics Market By Ingredient
- February-2023
- 148
- Global
- agritech
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