Global Probiotics Market: By Ingredient (Bacteria and Yeast), Application (Probiotics Food & Beverages, Probiotics Dietary Supplements, Probiotics Animal Feed, Others), End-user (Human Probiotics, Animal Probiotics), Distribution Channel (Specialty Stores, Online Stores, Hypermarkets/Supermarkets, Pharmacies/Drugstores, and Others), and Region - Market Perspective, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecast for 2023 - 2032

Market Perspective

Global probiotics market size was worth around USD 63.8 billion in 2022 and is predicted to grow around USD 97.4 billion by 2032 with a compound annual growth rate of roughly 4.3% between 2023 and 2032. The probiotics market is a rapidly expanding industry, propelled by factors such as rising awareness of the significance of gut health. health, technological and scientific advancements, and rising demand for functional foods and dietary supplements. The increasing prevalence of chronic diseases, such as obesity and diabetes, are key growth drivers for the market. In addition, the rising popularity of functional foods and dietary supplements, which frequently contain probiotics, is driving market expansion. Probiotics are microorganisms that have been shown to provide consumers with specific health benefits. They are recognized for promoting gut health and facilitating digestive function.

Currently, probiotics are employed to diagnose and treat mental, digestive, and neurological disorders. In addition, they strengthen the immune system, prevent oxidative damage to proteins and lipids, and eliminate infections from the body. Probiotics are used as dietary supplements in foods and beverages and provide digestive health benefits to humans. Self-care has become an essential component of the lifestyle of the modern consumer. The increasing emphasis on the use of vitamins, minerals, immune-boosting foods, organic products, supplements, and other dietary supplements has increased dramatically. Customers' growing preference for nutrient-dense foods and dietary supplements is anticipated to boost the probiotics market going forward.

Key Insights

• Based on the ingredient, the yeast segment held the largest market share
• Based on application, the probiotics food & beverages segment dominated the market
• Based on end-user, the animal probiotics segment generated the highest revenue
• Based on distribution channels, hypermarkets/supermarkets are the most dominating segment
• On the basis of region, Asia Pacific accounted largest market share

Potential Benefits and Research Studies on probiotics is Augmenting the Market Growth

Dietary practices and food production and consumption trends have health, environmental, and social effects. gastrointestinal complications, such as ulcerative colitis, are a common cause of hospitalizations. Initially, probiotics were used to influence human health by altering the intestinal microbiota. Currently, probiotics and their effects on human health have been demonstrated in a variety of food matrices as well as in single or mixed microbial culture preparations. In addition, a group of international experts from the International Life Sciences Institute (ILSI) evaluated the categorized and published evidence of the functionality of various probiotics in four (human) application areas: metabolism, chronic intestinal inflammation, functional disorders, infections, and allergy. Probiotics have been demonstrated to alleviate allergy, cancer, AIDS, respiratory, and urinary tract infection symptoms. In addition, several studies indicate that probiotics can alleviate symptoms associated with aging, fatigue, autism, and reduce the risk of osteoporosis, obesity, and possibly type 2 diabetes which fosters the market growth.

Growing Proportion of the Geriatric Population Fuels the Growth of the Probiotics Market

Globally, the rate of population aging is accelerating at an alarming rate. This rapid increase in the elderly population leads to an increase in the number of patients with chronic diseases, which is expected to increase the demand for microbes, such as probiotics, that reduce the risk of these conditions. By 2050, it is anticipated that there will be close to 2.1 billion people aged 65 and older. The number of people aged 80 or older is projected to rise from 137 million in 2017 to 425 million by 2050. Africa's elderly population is projected to reach 226 million by 2050, up from 69 million in 2017, the fastest rate of increase over the next several decades. Africa is followed by Latin America and Asia, both of which are projected to experience population growth of more than twofold. Europe is projected to experience the slowest growth of all the major geographic regions, with a 35% increase between 2017 and 2050. The rising preference of consumers for healthy foods and nutrient-dense dietary supplements is anticipated to stimulate the growth of the probiotics market in the future.

Risk of Contamination Pose as a Challenge for the Growth of the Market

The use of probiotics as dietary supplements in foods and beverages provides digestive health benefits. Probiotics are living microorganisms, and probiotic-containing products depend on the cultivation and secretion of probiotic microorganisms. The risk of contamination of these products by non-desirable microorganisms with high toxicity is anticipated to impede the production of a particular batch.

Microbiological analysis of retail probiotic products showed the presence of microorganisms not listed on the label, and the presence of such microbes indicates either insufficient attention to manufacturing parameters and failure of quality control procedures or a deliberate attempt to deceive consumers by substituting products. In addition, it is a major concern to assess the safety of such a product because the identities and characteristics of the strains within it are unknown. In addition to microbiological hazards associated with labels that inaccurately describe contents, excipients utilized in the formulation of final products may also be problematic which restricts the market growth.

Recent Development

In October 2022: Nouri launched a new prenatal probiotic supplement that supports the mother's microbiome. Nouri's Prenatal Health is designed to support the mother's microbiome during pregnancy, when the function and composition of the gut microbiome changes due to hormonal changes and it supports nutrient absorption, immunity, and mood while reducing common gastrointestinal symptoms during pregnancy, such as nausea, stomach upset and bloating.

In September 2021: Ginkgo Bioworks launched Verb Biotics which identifies and designs new probiotic bacterial strains with improved properties such as human nutrition, health, and well-being. Ginkgo and Verb aim to unlock the benefits of gut microbes with precision and specificity to truly deliver on the promise of microbes for human health.

In February 2021: Probi entered into an agreement with Perrigo to bring superior probiotic gastrointestinal and immune health concepts to a few European countries. The companies aim to leverage their combined strengths to launch even more successfully in the rapidly growing probiotic supplement industry.

Segmentation Analysis

Based on the ingredient, the market is bifurcated as bacteria and yeast. The yeast segment dominates the probiotics market during the forecast period as it improves probiotic function using engineered yeast is an attractive future direction that can help improve its probiotic properties.

Based on application, the probiotic market is segmented into probiotics food & beverages, probiotics dietary supplements, probiotics animal feed, and others. The probiotics food & beverages segment is the most dominating segment as they are more prominent with wider acceptability among consumers. The probiotic cereal-based fermented food & beverages are scientifically supported health claims and have great potential to improve quality of life.

Based on end-user, the market is categorized as human probiotics and animal probiotics. The human probiotics segment led the largest share of the market. The advancements in human probiotic technology have expanded the range of products suitable for human consumption. This is in response to larger players incorporating new foods into juices and other non-dairy products.

Based on distribution channels, the market is segmented based on specialty stores, online stores, hypermarkets/supermarkets, pharmacies/drugstores, and others. During the forecast period, the hypermarkets/supermarkets segment growth is expected to dominate due to the ease of shopping and availability of several brands.

Regional Landscape

Asia Pacific is Dominating the Market Share due to Consumer Awareness about Digestive Health

Asia-Pacific has the most dominating share in the probiotics market owing to the rising consumer awareness as a result of the global players' adoption of competitive strategies. Strong demand from nations including India, China, and Australia contributes to the overall expansion. In addition to the rising disposable income and rising standard of living, the rising population is anticipated to contribute to the growth of the regional market.

In addition, ongoing R&D activities for the development of efficient strains with a broad treatment spectrum and the ability to withstand high temperatures are anticipated to contribute to the growth of the regional market over the forecast period. In addition, the rising demand for non-dairy probiotic foods in the Asia-Pacific region such as cereal-based fruit and vegetable juices, and the presence of key players are bolstering the growth of this market in the region.

Consumers across China, Japan, India, Australia, and New Zealand are influenced towards consumption of probiotics owing to the growing population, thriving economies, and rising demand for functional foods is anticipated to boost the market in the future. In Japan and certain countries in Central and Southeast Asia, the demand for probiotic products, particularly beverages, is anticipated to remain strong over the next few years.

Currently, functional foods & beverages have become part of the daily diet and have been shown to offer potential health benefits beyond their widely recognized nutritional value. The consumption of probiotics foods & beverages is one of the most popular eating habits in the region. Growing consumer awareness of the benefits of a good, balanced diet in reducing disease risk and maintaining overall health is expected to increase demand for probiotics and nutritional supplements that meet their needs. The growing popularity of natural and healthy foods is a product that drives sales of probiotics products across the region.

North America is the Fastest Growing Market Owing to the Increased Adoption of Healthy Eating Habits

The probiotics market in the North America region is growing at a faster rate and is anticipated to witness significant growth owing to the well-established food industry, the presence of major players, the prevalence of lifestyle diseases such as diabetes and obesity. Consumers across the region are adopting healthy eating habits, which in turn is likely to increase sales of probiotics products in the region. Continued investments by manufacturers in the food and beverage and pharmaceutical industries are expected to stimulate the growth of the regional market. Regional players are investing in R & D to invent new products for consumers of different age groups and genders. These factors are stimulating the growth of the market during the forecast period.

 Competitive Landscape

• BioGaia AB
• Danone S.A.
• DuPont
• General Mills Inc.
• Kerry Group plc
• Koninklijke DSM N.V.
• Mother Dairy Fruit & Vegetable Pvt. Ltd.
• Nestlé S.A.
• NOURI
• Probi
• Verb Biotics
• Yakult Honsha Co., Ltd.

The global probiotics market is segmented as follows:

By Ingredient

• Bacteria
• Yeast

By Application

• Probiotics Food & Beverages
• Probiotics Dietary Supplements
• Probiotics Animal Feed
• Others

By End-user

• Human Probiotics
• Animal Probiotics

By Distribution Channel

• Hypermarkets/Supermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Reunion
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America