Hair Removal Products Market Size, Share, Growth & Industry Analysis, By Product Type (Razors & Blades, Depilatory Creams, Waxing Products, Epilators, IPL Devices), By Gender (Male, Female, Unisex), By Distribution Channel (Online, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies), and Regional Analysis, 2024-2031

Hair Removal Products Market: Global Share and Growth Trajectory

The global hair removal products market size was valued at USD 4.33 billion in 2023 and is projected to grow from USD 4.59 billion in 2024 to USD 6.81 billion by 2031, exhibiting a CAGR of 5.7% during the forecast period.

The market is on the rise, driven by changing beauty standards, self care awareness and demand for convenient grooming solutions. Consumers are investing in hair removal products not just for hygiene and aesthetics but as part of their daily skincare routine. From razors and epilators to waxing kits and IPL (Intense Pulsed Light) devices the market has a wide range of solutions for different skin types, body areas and consumer preferences.

As consumers opt for at home grooming solutions and look for less painful, time efficient and skin friendly options the hair removal market is seeing rapid innovation. Key players are incorporating dermatologically safe formulas, user friendly designs and eco friendly packaging to meet the evolving consumer demands. The industry is also expanding to include men’s grooming and gender neutral product lines making it more inclusive.

With the rise of e-commerce and digital beauty influencers product access and consumer education has seen a huge boost. From urban professionals to rural consumers with rising disposable income the user base is more diverse than ever. So the hair removal products is expected to grow big time in the coming years driven by product innovation, digital engagement and growing personal care awareness.

Key Market Trends Driving Product Adoption

Personal Grooming as a Lifestyle:

Hair removal is no longer just a cosmetic activity but an integral part of personal grooming and hygiene. Both men and women are incorporating hair removal into their skincare routines, creating year round demand across all demographics.

At-Home Hair Removal Solutions:

Technology has made at-home hair removal more accessible. IPL and laser devices that were once only in clinics are now safe and effective for personal use. The growing popularity of at-home solutions is a shift towards privacy, convenience and cost savings.

Natural and Organic Formulations:

Consumer awareness of skin sensitivity and chemical exposure is driving demand for natural depilatory creams, sugar waxing products and formulations with herbal extracts. Brands are investing in research to create hypoallergenic, eco-friendly products that don’t compromise on efficacy.

Men’s Grooming Market Growth:

The market was once dominated by women, now it’s seeing rapid growth in men’s products. Beard stylers, chest waxing kits and multi-use electric trimmers are seeing more uptake as self grooming becomes more normalised for men.

Social Media and Influencer Marketing:

Digital has amplified visibility and accelerated consumer decision making. Tutorials, reviews and influencer partnerships are playing a big role in educating consumers (especially first time buyers) on product application, safety and benefits.

Major Players and their Positioning

The hair removal products industry is competitive and innovation driven, with established brands and new entrants vying for consumer attention. Key players are Procter & Gamble Co. (Gillette, Venus), Reckitt Benckiser Group PLC (Veet), Philips, Braun GmbH, Church & Dwight Co., Inc. (Nair), Panasonic Corporation, Edgewell Personal Care Company (Schick, Wilkinson Sword), Flamingo, Billie, Emjoi Inc. and other.

In response to the growing demand for sustainable grooming many brands are launching refillable razor systems, biodegradable waxing strips and vegan depilatory creams to stand out.

Consumer Behaviour

• Convenience and Comfort: Consumers are prioritising ease of use, time saving and pain reduction when choosing hair removal products. At-home solutions that deliver salon results are fast gaining popularity over professional treatments.
• Skin Safety and Ingredient Transparency: Consumers are becoming more ingredient aware, looking for paraben free, hypoallergenic and cruelty free options. Clear labelling and dermatologist endorsements are key to buying decisions.
• Affordability vs. Long-Term Value: Disposable razors and creams are still popular due to their affordability but high-income consumers are investing in one-time in electric epilators and IPL devices for long-term savings and efficiency.
• Customization and Personalization: Consumer interest in personalized grooming routines is growing. Products that offer solutions for bikini lines, facial hair or underarms are doing well as are tools for different hair types and skin tones.
• Subscription Models and Auto-Replenishment: Digital-native brands offering refill kits and auto-replenishment are increasing customer retention and creating recurring revenue streams. Consumers love convenience and continuous product availability.

Pricing

Pricing in the hair removal products ranges from low-cost disposable razors (USD 2-5) to premium IPL devices (USD 250-600). Depilatory creams are USD 5-20 and waxing kits are USD 10-40 depending on size and formulation.

While price is key in developing regions, premiumization is a trend in North America, Europe and parts of Asia. Consumers are willing to pay for performance, safety and sustainability so mid to high-range products are in demand. Subscription models and value packs are also helping brands capture cost-conscious consumers.

Discounts and promotional bundling through online platforms like Amazon, Walmart and brand specific e-shops are making high-end products more accessible to mass consumers.

Growth Drivers

• Skin-Friendly Technology: Innovations in pain reduction technology, cooling elements and gentler ingredients have made modern hair removal products suitable for sensitive skin and previously underserved segments.
• Growing Disposable Income in Emerging Markets: In countries like India, Brazil and Indonesia, growing middle class is leading to increased spending on personal care. Urban consumers are more receptive to grooming products and international brands.
• E-Commerce Accessibility: Digital platforms have removed geographical barriers, bringing global brands and niche solutions to remote areas. Multi-brand marketplaces and direct-to-consumer websites are driving product discovery and adoption.
• Gender-Inclusive Marketing: More brands are dropping gendered marketing and focusing on inclusivity. This is resonating with younger consumers who value diversity and personalized self-care routines.
• Dermatologists and Beauty Experts: Endorsements from dermatologists, salons and beauty therapists increase product credibility. Clinics that recommend at-home follow-ups with IPL or waxing products are promoting hybrid care.

Regulatory Environment

Hair removal products especially those with chemicals or laser/IPL technology are regulated to ensure safety and efficacy.

• FDA (U.S.): Depilatory creams, laser devices and some epilators fall under cosmetic or medical device regulations and must comply with safety and labeling standards.
• EU (European Union): Products must comply with the EU Cosmetic Regulation which includes ingredient restrictions and mandatory safety assessments. IPL devices must be CE certified.
• APAC (India, China, Japan): Regulatory frameworks vary but are increasingly aligning with global standards. Government agencies are focusing on safety especially for imports and electronic hair removal tools.
• ISO Standards: Devices like IPL and laser machines must comply with ISO quality and safety certifications if classified as medical devices in certain markets.

With heightened consumer scrutiny, brands are ensuring transparency through third-party certifications, dermatological testing, and cruelty-free seals.

Recent Developments

• Veet launched the Veet Men Hair Removal Cream in 2024, marking a dedicated push into the male grooming segment with dermatologist-tested, fast-acting products.
• Philips introduced the Lumea IPL Prestige+ Series, featuring SmartSkin sensors to adapt light intensity based on skin tone, improving safety and efficiency.
• Billie expanded into brick-and-mortar retail through partnerships with Walmart and Target, reaching consumers preferring in-store shopping experiences.
• Gillette released the Planet KIND razor, designed with recyclable materials and minimal packaging to appeal to sustainability-conscious users.
• Flamingo launched a customizable waxing kit, enabling consumers to select strip sizes, wax types, and post-care options through an interactive digital interface.

These developments highlight the market's shift towards inclusivity, sustainability, and personalized experiences, reshaping consumer expectations and industry standards.

Current and Potential Growth Implications

Demand-Supply Analysis: Rising demand for specialized and clean-label hair removal products is driving manufacturers to expand production lines and diversify offerings. Supply chains are being restructured to include sustainable materials and regional distribution hubs for faster delivery.

Gap Analysis: Despite the surge in innovation, affordability and education remain barriers in low-income and rural areas. Many consumers are unaware of newer technologies or cannot access them due to cost. Bridging this gap through budget-friendly innovations and awareness campaigns could unlock new growth avenues.

Top Companies in the Hair Removal Products Market

• Procter & Gamble Co. (Gillette, Venus)
• Reckitt Benckiser Group PLC (Veet)
• Philips
• Braun GmbH
• Church & Dwight Co., Inc. (Nair)
• Panasonic Corporation
• Edgewell Personal Care Company (Schick, Wilkinson Sword)
• Flamingo
• Billie
• Emjoi Inc.

Hair Removal Products Market: Report Snapshot

Hot Segments

• IPL Devices: Fastest growing segment due to long term results and increasing consumer preference for semi permanent hair reduction.
• Depilatory Creams: Driven by demand for pain free, quick and skin sensitive formulations especially among first time users.
• Male Grooming Products: This emerging category will surge as grooming becomes more mainstream globally for men.

Developments in the market:

• AI Based Skin Tone Sensors: Devices that auto calibrate light intensity based on user skin tone for safer IPL treatments.
• Refillable Razor Systems: Eco friendly razors with replaceable heads and sustainable handles.
• Vegan and Cruelty Free Creams: Natural ingredient based depilatories for conscious consumers looking for ethical alternatives.

Growth Opportunities

• Emerging Market Penetration: As infrastructure and awareness grows, opportunities abound in under penetrated markets like Southeast Asia, Sub-Saharan Africa and rural Latin America.
• Product Bundling and Subscription Models: Both encourage loyalty and provide recurring revenue for brands.
• Collaborations with Dermatology Clinics: Offering post treatment products and co branded kits can help expand reach among clinic goers.

Extrapolate says:

The hair removal products market is entering a growth phase, driven by changing consumer attitudes, increased accessibility and innovation. As new age startups and legacy brands compete to offer convenience, safety and performance the market will move fast. Smart technology, sustainable practices and personalized solutions means hair removal is no longer a chore but an expression of self care. With evolving gender norms and expanding digital reach the market will redefine grooming standards for the world.