OTT (Over The Top) Market Size, Share, Growth & Industry Analysis, By Service Type (Video OTT, Audio OTT, Gaming OTT, Others), By Revenue Model (Subscription-Based, Ad-Supported, Transactional-Based, Hybrid), By Device Type (Smartphones, Laptops & PCs, Smart TVs, Gaming Consoles, Others), and Regional Analysis, 2024-2031

1 INTRODUCTION OF THE GLOBAL OTT MARKET
1.1 Market Definition
1.2 Market Segmentation
1.3 Research Timelines
1.4 Limitations
1.5 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY
3.1 Data Collection
3.1.1 Secondary Sources
3.1.2 Primary Sources
3.1.3 Research Flow
3.2 Subject Matter Expert Advice
3.3 Quality Check
3.4 Final Review
3.5 Bottom-Up Approach
3.6 Top-down Approach

4 GLOBAL OTT MARKET OUTLOOK
4.1 Market Evolution
4.2 Overview
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.3.4 Challenges
4.4 Pricing Analysis
4.5 Porter’s Five Forces Analysis
4.6 Value Chain Analysis
4.7 Macroeconomic Analysis

5 IMPACT OF RUSSIA-UKRAINE WAR

6 GLOBAL OTT MARKET, BY SERVICE TYPE
6.1 Overview
6.2 Video OTT
6.3 Audio OTT
6.4 Gaming OTT
6.5 Others

7 GLOBAL OTT MARKET, BY REVENUE MODEL
7.1 Overview
7.2 Subscription-Based
7.3 Ad-Supported
7.4 Transactional-Based
7.5 Hybrid

8 GLOBAL OTT MARKET, BY DEVICE TYPE
8.1 Overview
8.2 Smartphones
8.3 Laptops & PCs
8.4 Smart TVs
8.5 Gaming Consoles
8.6 Others

9 GLOBAL OTT MARKET, BY GEOGRAPHY
9.1 Overview

10 NORTH AMERICA
10.1 U.S.
10.2 Canada
10.3 Mexico

11 EUROPE
11.1 Germany
11.2 UK
11.3 France
11.4 Italy
11.5 Spain
11.6 Russia
11.7 Rest of Europe

12 ASIA-PACIFIC
12.1 China
12.2 Japan
12.3 India
12.4 South Korea
12.5 Rest of Asia-Pacific

13 MIDDLE EAST & AFRICA
13.1 GCC
13.2 South Africa
13.3 North Africa
13.4 Rest of Middle East & Africa

14 LATIN AMERICA
14.1 Brazil
14.2 Argentina
14.3 Rest of South America

15 GLOBAL OTT MARKET COMPETITIVE LANDSCAPE
15.1 Overview
15.2 Key Developments
15.3 Key Strategic Developments
15.4 Company Market Ranking
15.5 Regional Footprint
15.6 Industry Footprint

16 COMPANY PROFILES
16.1 Netflix, Inc.
16.1.1 Key Facts
16.1.2 Financial Overview
16.1.3 Product Benchmarking
16.1.4 Recent Developments
16.1.5 Winning Imperatives
16.1.6 Current Focus & Strategies
16.1.7 Threat from competition
16.1.8 SWOT Analysis
16.2 Amazon Prime Video
16.2.1 Key Facts
16.2.2 Financial Overview
16.2.3 Product Benchmarking
16.2.4 Recent Developments
16.2.5 Winning Imperatives
16.2.6 Current Focus & Strategies
16.2.7 Threat from competition
16.2.8 SWOT Analysis
16.3 Hulu
16.3.1 Key Facts
16.3.2 Financial Overview
16.3.3 Product Benchmarking
16.3.4 Recent Developments
16.3.5 Winning Imperatives
16.3.6 Current Focus & Strategies
16.3.7 Threat from competition
16.3.8 SWOT Analysis
16.4 Disney+
16.4.1 Key Facts
16.4.2 Financial Overview
16.4.3 Product Benchmarking
16.4.4 Recent Developments
16.4.5 Winning Imperatives
16.4.6 Current Focus & Strategies
16.4.7 Threat from competition
16.4.8 SWOT Analysis
16.5 HBO Max
16.5.1 Key Facts
16.5.2 Financial Overview
16.5.3 Product Benchmarking
16.5.4 Recent Developments
16.5.5 Winning Imperatives
16.5.6 Current Focus & Strategies
16.5.7 Threat from competition
16.5.8 SWOT Analysis
16.6 Apple TV+
16.6.1 Key Facts
16.6.2 Financial Overview
16.6.3 Product Benchmarking
16.6.4 Recent Developments
16.7 YouTube (Google Inc.)
16.7.1 Key Facts
16.7.2 Financial Overview
16.7.3 Product Benchmarking
16.7.4 Recent Developments
16.8 Tencent Video
16.8.1 Key Facts
16.8.2 Financial Overview
16.8.3 Product Benchmarking
16.8.4 Recent Developments
16.9 ViacomCBS (Paramount+)
16.9.1 Key Facts
16.9.2 Financial Overview
16.9.3 Product Benchmarking
16.9.4 Recent Developments
16.10 Peacock (NBCUniversal)
16.10.1 Key Facts
16.10.2 Financial Overview
16.10.3 Product Benchmarking
16.10.4 Recent Developments

LIST OF TABLES

TABLE 1 Global OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 2 Global OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 3 Global OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 4 Global OTT Market Revenue, By Geography, 2021 – 2031 (USD Billion)
TABLE 5 North America OTT Market Revenue, By Country, 2021 – 2031 (USD Billion)
TABLE 6 North America OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 7 North America OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 8 North America OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 9 US OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 10 US OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 11 US OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 12 Canada OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 13 Canada OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 14 Canada OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 15 Mexico OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 16 Mexico OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 17 Mexico OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 18 Europe OTT Market Revenue, By Country, 2021 – 2031 (USD Billion)
TABLE 19 Europe OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 20 Europe OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 21 Europe OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 22 Germany OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 23 Germany OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 24 Germany OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 25 France OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 26 France OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 27 France OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 28 UK OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 29 UK OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 30 UK OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 31 Spain OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 32 Spain OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 33 Spain OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 34 Italy OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 35 Italy OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 36 Italy OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 37 Russia OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 38 Russia OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 39 Russia OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 40 Rest of Europe OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 41 Rest of Europe OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 42 Rest of Europe OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 43 Asia-Pacific OTT Market Revenue, By Country, 2021 – 2031 (USD Billion)
TABLE 44 Asia-Pacific OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 45 Asia-Pacific OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 46 Asia-Pacific OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 47 China OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 48 China OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 49 China OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 50 Japan OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 51 Japan OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 52 Japan OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 53 India OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 54 India OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 55 India OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 56 South Korea OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 57 South Korea OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 58 South Korea OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 59 Rest of Asia-Pacific OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 60 Rest of Asia-Pacific OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 61 Rest of Asia-Pacific OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 62 Middle East and Africa OTT Market Revenue, By Country, 2021 – 2031 (USD Billion)
TABLE 63 Middle East and Africa OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 64 Middle East and Africa OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 65 Middle East and Africa OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 66 GCC OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 67 GCC OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 68 GCC OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 69 North Africa OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 70 North Africa OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 71 North Africa OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 72 South Africa OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 73 South Africa OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 74 South Africa OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 75 Rest of Middle East & Africa OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 76 Rest of Middle East & Africa OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 77 Rest of Middle East & Africa OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 78 Latin America OTT Market Revenue, By Country, 2021 – 2031 (USD Billion)
TABLE 79 Latin America OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 80 Latin America OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 81 Latin America OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 82 Brazil OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 83 Brazil OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 84 Brazil OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 85 Argentina OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 86 Argentina OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 87 Argentina OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 88 Rest of Latin America OTT Market Revenue, By Service Type, 2021 – 2031 (USD Billion)
TABLE 89 Rest of Latin America OTT Market Revenue, By Revenue Model, 2021 – 2031 (USD Billion)
TABLE 90 Rest of Latin America OTT Market Revenue, By Device Type, 2021 – 2031 (USD Billion)
TABLE 91 Company Market Ranking
TABLE 92 Regional Footprint
TABLE 93 Product Benchmarking
TABLE 94 Recent Developments
TABLE 95 Winning Imperatives

LIST OF FIGURES

FIG. 1 Market Segmentation
FIG. 2 Research Timeline
FIG. 3 Global OTT Market 2021-2031 (USD Billion)
FIG. 4 Global OTT Market Geographical Analysis (CAGR %)
FIG. 5 Global OTT Absolute Market Opportunity (USD Billion)
FIG. 6 Global OTT Market Attractiveness (USD Billion)
FIG. 7 Global OTT Market, By Service Type, 2021-2031 (USD Billion)
FIG. 8 Global OTT Market, By Revenue Model, 2021-2031 (USD Billion)
FIG. 9 Global OTT Market, By Device Type, 2021-2031 (USD Billion)
FIG. 11 Research Methodology
FIG. 12 Research Process
FIG. 13 Bottom-Up Approach
FIG. 14 Top-Bottom Approach
FIG. 15 Market Dynamics Overview
FIG. 16 Porter's Five Forces Analysis
FIG. 17 Value Chain Analysis
FIG. 18 Macroeconomic Analysis
FIG. 19 Global OTT Market Revenue Share, By Service Type, 2021 and 2031 (%)
FIG. 20 Global OTT Market Revenue Share, By Revenue Model, 2021 and 2031 (%)
FIG. 21 Global OTT Market Revenue Share, By Device Type, 2021 and 2031 (%)
FIG. 22 Global OTT Market Revenue Share, By Geographic Regions, 2021 and 2031 (%)
FIG. 23 Market Size and Projections, 2021 - 2031 (USD Billion)
FIG. 24 North America OTT Market Overview Share, By Countries, 2021 – 2031 (%)
FIG. 25 Market Size and Projections, 2021 - 2031 (USD Billion)
FIG. 26 Europe OTT Market Overview Share, By Countries, 2021 – 2031 (%)
FIG. 27 Market Size and Projections, 2021 - 2031 (USD Billion)
FIG. 28 Asia-Pacific OTT Market Overview Share, By Countries, 2021 – 2031 (%)
FIG. 29 Market Size and Projections, 2021 - 2031 (USD Billion)
FIG. 30 Middle East & Africa OTT Market Overview Share, By Countries, 2021 – 2031 (%)
FIG. 31 Market Size and Projections, 2021 - 2031 (USD Billion)
FIG. 32 Latin America OTT Market Overview Share, By Countries, 2021 – 2031 (%)
FIG. 33 Key Strategic Development
FIG. 34 Key Facts
FIG. 35 Financial Overview
FIG. 36 SWOT Analysis