Imagine taking a trip with your family or significant other for a quick getaway. When you book a nice hotel and grab all your luggage feeling tired. Just as you unlock the room and enter, you spot the luxury bedding and lie down to rest. The amount of comfort at that moment is immeasurable and incomparable.
The comfort of your home is a direct result of the amount of work you’ve put into setting up the house, but also the amount of investment you’ve done in making a home. There’s one thing about enhancing the comfort of the person using the bed. Luxury bedding offers luxury at home while also adding aesthetic value to your place like never before!
Luxury bedding is made of breathable fabric that keeps the body cool in the summer and warm in the winter due to its excellent heat conductivity and high air permeability. This kind of bedding is intended to relieve pressure spots while supporting the back and neck. It includes a wide range of products including comforters, duvets, pillows, covers, cushions, and even cotton sheets.
Comfort & Aesthetics Assured with Luxury Bedding in Homes
From duvet covers to pillowcases, from sheets to blankets – luxury beddings are available across various verticals. With the adoption of the internet and the high penetration of digitalization worldwide, companies offering luxury bedding services are able to boost online sales while being able to provide product differentiations.
With the rising disposable income of people residing in developing nations, the usage of high-quality, soft, and organic bedding materials is projected to increase rapidly. The luxury bedding market was previously valued at USD 3.2 billion in 2021 and is expected to reach USD 5.6 billion in 2030 at a CAGR of 2.6% during the forecast period 2022-30.
The fabric utilized in luxury beddings exhibits strong air permeability and heat conductivity features that enable season-all-comfort. It offers neck and back support to the customers owing to the material’s high quality which is predicted to act as a driving factor for the market for luxury beddings.
Customizations in Luxury Bedding Revolutionizing Beauty of Homes
The rising number of customizations of mattresses and bed covers is currently gaining popularity across residential and business distribution channels. The customizations are likely to impact businesses including hotels, restaurants, lodges, hospitals, and company offices to attract more clients. On the other hand, residential uses of luxury bedding are projected to add value and aesthetic beauty to homes.
Therefore, a shift in customer preferences toward high-quality, environmentally friendly bedding is expected to shape the forthcoming years with rising demand for durable bedding and greater comfort beds. With sustainable linens supporting green culture, firms dealing in luxury beddings are gaining traction and witnessing a surge in their sales numbers.
There are several companies that offer luxury bedding with product customizations. On the basis of the size of the bedroom and the bed frame requested, luxury beds are custom-made for users as per their needs. For instance, Fine Linen & Bath provides unique mattress sizes and bed linens to transform homes.
How are Luxury Beddings Compelling People to Spend More?
Apart from adding aesthetic value to homes, luxury beddings have a wide range of advantages that compel people to invest more in better-quality beds. Here are a few of the reasons why people now prefer luxury beds over chemical-made bedding:
- Prioritizing Health: With luxury beddings being made with high-quality fabric and textiles, people can now prioritize their health. Luxury beddings are cotton certified and feel soft against the skin, offering quality resting and also keeping the skin healthy. Since luxury beds are antimicrobial and chemical-free, they enable people to prioritize health like never before.
- Sustainable Materials: Various brands that offer luxury bedding only manufacture environment-friendly products. By meeting personal standards and organic options, people can choose which bed has the least chemicals and is the most sustainable. For instance, Aware and Avocado are two popular brands offering luxury beddings made of sustainable materials which are good for the environment.
- Good Night Sleep Assured: An investment in a good bed goes a long way since your sleep is never compromised. According to the National Sleep Foundation (NSF), 9 out of 10 U.S. citizens prefer a quality bed as it is directly related to the comfort required for a good night’s sleep.
Luxury Beddings: Boosting Social Strata or Magnifying Comfort?
A home is a place where you feel safe and relaxed. It is one of the most important parts of your life and after a long, hard, weary day; all you wish to do is go home. With luxury bedding, you can ascertain your home as your oasis of rest and relaxation. Day after day and night after night, luxury bedding offers comfort throughout.
Furthermore, with rising health and hygiene concerns among consumers, people now demand beds made of sustainable materials instead of chemical-based mattresses. This is expected to expand the demand for luxury bedding across the world. With value propositions becoming more prevalent than expenses, customers are willing to spend more for products that enhance their health.
There are several brands including Frette, WestPoint Home, and even Hollander Sleep & Décor that offer their customers a wide range of luxury bedding services that are hard to ignore. For instance, in November 2022, Springfit Mattress acquired a 100% stake in the Indian division of Serta Mattress, a U.S.-based brand, to expand its product portfolio.
By offering a luxury experience at home, breathable mattresses attract customers to invest in high-quality products that are both durable and support good health. As the market for luxury bedding expands, people can expect better services and a wider range of products from key players operating in this space. Perhaps, rising disposable income will enable a larger number of people to afford luxury bedding in the coming years.
