Digital fitness has witnessed an enormous transformation recently, prompted by fitness gadgets and trends. Calorie counters, heart monitors, exercise trackers, and sleep monitors are just a few examples that have revolutionized this industry.
According to Extrapolate, the digital fitness market is anticipated to be worth USD 59,231 million by 2028, progressing at a staggering 33.1% CAGR over 2022-2028. This substantial growth is boosted by the increasing adoption of modern fitness and health trends directed to provide personalization to customers and promote an engaging and social fitness experience.
Digital Fitness: Transforming Exercise Routines in the Digital Age
Digital fitness offers convenience, flexibility, and personalization, allowing individuals to access fitness resources and guidance anytime and anywhere. It can motivate, track progress, provide data-driven insights, and promote an interactive and social fitness experience via various digital products and platforms.
Digital fitness products are technology tools, apps, and platforms made to improve and help with fitness. These products use digital technology to offer different features and functions. They can track workouts, and provide personalized training programs, virtual coaching, interactive workouts, and community engagement.
- Fitness Apps
These are mobile applications that offer various fitness-related features. These include workout tracking, exercise demonstrations, goal setting, and progress monitoring.
- Wearable Devices
These devices, such as smartwatches, fitness trackers, and heart rate monitors, can track user’s activity levels, heart rate, sleep patterns, and other health metrics. They offer insights into user’s fitness and health. Some popular wearables available in the market are Fitbit, Apple Watch, Samsung Galaxy Watch, etc.
- Connected Fitness Equipment
It is another type that includes digital features and interfaces. For instance, users can find stationary bikes or treadmills with touchscreens that have interactive workouts, online classes, and performance tracking.
- Virtual Fitness Courses
Moreover, with the growth of streaming services and online platforms, virtual fitness courses have become widely available to users. These courses can be live or pre-recorded. They cover different exercises like yoga, HIIT, dance, and strength training.
- Gratification Programs
Some digital fitness programs use gamification to make workouts fun and engaging. Fitness programs often have challenges, rewards, and interactive features to encourage users to stay active and reach their fitness goals.
Top 5 Digital Fitness Platforms Redefining Workouts
There are numerous online coaching platforms on which fitness professionals or trainers offer personalized coaching and training programs remotely. From workout plans to nutrition guidance, these platforms provide everything you need. Here are the top 5 digital fitness platforms that help people achieve their fitness goals.
1. ShapeNet
A cloud-based fitness club management software, ShapeNet, provides limitless group webinars and one-on-one coaching sessions. The platform is simple to use and provides on-site training for teams as well as fitness guides. This digital fitness platform is designed for users who own yoga studios, franchise gyms, or health and wellness centers.
This platform has over 300 videos in its library with access to secure live streaming from any location and device (computer, tablet, or mobile). It also allows users to upload video content, use existing fitness programs, or create tailored ones with program builders.
It offers branding and advertising space for users on the member portal homepage, connectivity with Facebook, and an RSS feed with cutting-edge security features.
2. Virtuagym
Virtuagym is another digital fitness platform that offers users 24*7 access to live workout videos, meditations, virtual training, exercise challenges, and more in both on-site and at-home environments. The platform enables automated billing, simple booking, a customized app, and simple scheduling, among other things.
This platform has been designed for virtual fitness providers and gym trainers and enables them to better manage staff and members.
Additionally, Virtuagym has 3 digital fitness mobile apps that allow aspect handling and personal training, motivating clients with rewards, challenges, and an online community. These apps provide a guide on exercise and nutrition and tools for progress tracking.
3. GymMaster
GymMaster offers digital home gyms to members. This platform is specifically made for people who want to work out at home. It integrates easily with Zoom and has a trial option for non-members who wish to subscribe.
With GymMaster, members can run dedicated online classes or live streaming with just a click. Members can join a class from their timetable, and the app sends booking emails and reminders to members. The app also allows members to book sessions with their personal trainers.
The GymMaster app is available with four plans: studio, standard, professional, and enterprise, and it charges according to the chosen plan.
4. WellnessLiving
WellnessLiving is an all-in-one solution designed for businesses to optimize their operations by incorporating payment gateways, staff and client applications, automated marketing, and more. Its various booking options attract more people, which effortlessly enhances attendance, expands the client base, fills up classes, and offers exceptional customer service.
Additionally, WellnessLiving has collaborated with Google, allowing users to find and reserve classes directly through search results and maps using the Reserve with Google feature. By utilizing WellnessLiving, businesses can provide virtual classes, consultations, and one-on-one instruction. Furthermore, this software can also be used for direct mail campaigns, fostering connections, and maintaining brand awareness.
5. Sutra
Sutra is a digital fitness planner that helps businesses create their own online fitness studio. It allows users to sell videos and do live classes, workshops, courses, and so forth. Sutra can assist in creating a personalized website or integrating company software into existing sites. Additionally, it offers various options for pricing, colors, email confirmations, and more to give the website a customized look and feel.
With Sutra, businesses can offer a variety of classes: free, paid, and donation-based. Customers or users can purchase or subscribe to the on-demand video library. Furthermore, this platform can provide live streaming or in-person classes, private classes, workshops, retreats, and more.
Click, Sweat, Repeat
The rise of digital fitness has brought about a transformative shift in how we approach health and wellness. Through the power of technology, we now have access to a wide range of virtual fitness platforms, apps, and devices that can enhance our workouts, monitor our progress, and provide us with personalized guidance and motivation.
Digital fitness has democratized the fitness industry, allowing people to engage in workouts and training sessions from the comfort of their own homes. With virtual fitness classes, online workout programs, and interactive training apps, individuals can tailor their fitness routines to fit their schedules and preferences, breaking down barriers and making fitness more accessible.
