Global Broadcast Equipment Market Size By Product (Dish Antennas, Amplifiers, Switches, Video Servers, Encoders, Transmitters & Repeaters, Modulators, and Others), Technology (Analog Broadcasting and Digital Broadcasting), and Region - Market Share, Trend Analysis, Competitive Intelligence, Historical Data, and Forecast 2023 - 2030
Market Perspective
The global Broadcast Equipment Market was valued at USD 5.21 billion in 2022 and is projected to reach USD 6.99 billion by 2030, growing at a CAGR of 4.28% from 2023 to 2030.
The global broadcast equipment market encompasses a wide range of technological tools and devices used in the creation, transmission, and reception of audio and video content. These technologies include cameras, microphones, video switchers, encoders, and transmitters, among others. They play a pivotal role in the media and entertainment industry, enabling the production and dissemination of news, sports events, entertainment, and more.
The demand for broadcast equipment is driven by several factors, including the rapid advancement of digital technology, the transition from standard-definition to high-definition and ultra-high-definition content, and the rise of over-the-top (OTT) and online streaming platforms. Additionally, the growth of 5G networks and the increasing consumer demand for high-quality video content have further boosted the adoption of advanced broadcast equipment. These technologies find applications in television broadcasting, radio broadcasting, webcasting, and live streaming, and they are essential in delivering engaging and immersive content to global audiences.
Key Insights
- Based on product, the dish antennas segment captured the largest industry share in 2022
- Based on technology, the analog broadcasting segment acquired the largest market share in 2022
- On the basis of region, North America accounted for the largest market share in 2022
Continuous Pursuit of Superior A/V Quality to Foster Market Growth
The growth of the global broadcast equipment market is primarily fueled by the continuous pursuit of superior video and audio quality. As the industry shifts from standard-definition to high-definition (HD) and ultra-high-definition (UHD) content, content creators and broadcasters are making substantial investments to upgrade their equipment and meet the growing expectations of consumers. The increasing demand for sharper visuals, vibrant colors, and immersive audio has resulted in high investments in advanced cameras, video switchers, audio processing equipment, and 4K/8K broadcasting solutions. This commitment to superior quality extends beyond traditional broadcasting and is crucial for online streaming platforms and live event coverage as well. With consumers accessing content through various devices, including large 4K televisions and mobile phones, the broadcast industry is dedicated to delivering content that can fully leverage these displays, thereby driving market progress.
Concerns Pertaining to High Cost of Technology Adoption Hinders Market Expansion
The development of the global broadcast equipment market is hindered by various challenges, mainly the high cost of technology adoption. Upgrading to the latest, high-end, and UHD-capable devices requires significant financial investment for content creators, broadcasters, and media companies. Furthermore, the rapid pace of technological advancements leads to frequent equipment obsolescence, necessitating regular upgrades. This financial burden can disproportionately affect smaller players and new entrants, limiting their ability to compete with larger, well-established competitors. Consequently, the market's growth may be constrained, restricting access to advanced technology for a wider range of industry participants.
Recent Developments
September 2023: Evertz unveiled its latest RF Fiber Transmitter Platform at IBC 2023, designed to meet the needs of mission-critical applications globally. Additionally, Evertz will be showcasing a lineup of RF over IP solutions that enable broadcasters to securely and efficiently transport Analog RF signals across any distance within their digital network.
August 2023: Sencore, a prominent broadcast technology solutions provider, is excited to announce its acquisition of Adtec Digital's highly regarded Afiniti platform. This strategic move allows Sencore to expand its product portfolio and offer enhanced contribution, news gathering, and REMI applications to its valued customers.
Segmentation Analysis
Based on product, the market is segmented into dish antennas, amplifiers, switches, video servers, encoders, transmitters & repeaters, modulators, and others. The encoders segment is anticipated to grow with the highest CAGR through the assessment timeline. The rising demand for encoders in sports events is driven by the increasing popularity of live broadcasts in sports, news coverage, and concerts. Sports organizations are making investments in broadcast equipment to effectively transmit various sporting events. The demand for encoders is also attributed to the growing popularity of OTT platforms and the need for multiplex. The adoption of high-speed internet infrastructure and the demand for higher video quality contribute to the expansion of the broadcasting equipment market.
Based on technology, the market is classified into analog broadcasting and digital broadcasting. The digital broadcasting segment is expected to maintain a dominating share over the forecast period. The proliferation of digital broadcasting in commercial applications has led to a growing demand for broadcast equipment. This shift from analog to digital broadcasting, driven by factors such as the increasing popularity of OTT platforms and the need for on-demand content, has resulted in the adoption of advanced technologies like encoders, switches, and video servers. The COVID-19 pandemic has had a negative impact on the market, but the advancement in broadcasting technology and the rising demand for high-definition content are expected to drive its progress.
North America Held the Largest Market Share in 2022 Owing to Early Adopters of Advanced Technologies
North America dominated the market in 2022 owing to the presence of leading technology companies, a robust media and entertainment industry, and a high level of technological adoption. The United States, in particular, hosts numerous key players in the broadcast equipment industry and has a well-established network of television and radio broadcasters, production studios, and streaming platforms. The region's early adoption of UHD content and its substantial investments in 5G infrastructure have further solidified its leading position. North America's role as a trendsetter in the industry and its consistent demand for state-of-the-art broadcast equipment make it a pivotal market for both established companies and emerging technologies.
Asia Pacific to Poised to Register the Fastest-Growing Region Due to Increasing Population & Urbanization
Asia-Pacific is expected to anticipate the fastest-growing region in the market with the highest forecasted CAGR. Several factors contribute to the rapid expansion of the APAC broadcast equipment market. One of the major drivers is the increasing consumer base with rising disposable incomes in countries like China and India. This has led to a surge in demand for high-quality content and the need for advanced broadcast equipment to meet these demands.
Moreover, Asia-Pacific is experiencing a significant shift toward digitalization, with traditional broadcasting evolving into online streaming and over-the-top (OTT) services. This transition has created substantial opportunities for broadcast equipment manufacturers, especially those offering cost-effective solutions suitable for the region's diverse and growing market. As the Asia-Pacific region continues to invest in its media and entertainment infrastructure, it is expected to play an increasingly important role in the global broadcast equipment market, with its growth outpacing many other regions.
Competitive Landscape
The global broadcast equipment market is fragmented with key players such as Cisco Systems Inc., Sencore, Evertz, Harmonic Inc., Telefonaktiebolaget LM Ericsson, Belden Inc., EVS Broadcast Equipment, Clyde Broadcast, MCI BROADCAST, AVL Technologies Inc., amongst others. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, Product introductions, and collaborations to expand their business globally and enhance their competitive position.
The global Broadcast Equipment Market is segmented as follows:
By Product
- Dish Antennas
- Amplifiers
- Switches
- Video Servers
- Encoders
- Transmitters & Repeaters
- Modulators
- Others
By Technology
- Analog Broadcasting
- Digital Broadcasting
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
- Middle East & Africa
- GCC
- South Africa
- North America
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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Global Broadcast Equipment Market Size By
- February-2024
- 140
- Global
- semiconductor-electronics
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